Search Engine Journal
JANUARY 4, 2022
Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 3, 2022
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.
Search Engine Land
JANUARY 6, 2022
Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JANUARY 7, 2022
Where should SMBs focus their SEO efforts in 2022? Here's what our network of search experts had to say. The post 6 Expert Tips For Small Business SEO Strategy In 2022 appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 5, 2022
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JANUARY 3, 2022
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.
Search Engine Journal
JANUARY 3, 2022
Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why. The post 14 Top Reasons Why Google Isn’t Indexing Your Site appeared first on Search Engine Journal.
Search Engine Land
JANUARY 5, 2022
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.
Martech
JANUARY 4, 2022
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hootsuite
JANUARY 6, 2022
So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and follow) the editing trends, unwritten rules, and best practices for making videos for TikTok.
Search Engine Journal
JANUARY 7, 2022
WordPress announced high threat level vulnerabilities including two SQL injection flaws that were introduced by the core development team itself The post WordPress Core Vulnerabilities Hits Millions of Sites appeared first on Search Engine Journal.
Neil Patel
JANUARY 7, 2022
SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.
Martech
JANUARY 7, 2022
If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hootsuite
JANUARY 6, 2022
The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation?
Search Engine Journal
JANUARY 4, 2022
SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.
Neil Patel
JANUARY 6, 2022
You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.
Sprout Social
JANUARY 6, 2022
By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which type should your business work with and what is the difference between the two?
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
JANUARY 4, 2022
Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 3, 2022
Check out these 5 top on-page optimizations that can help you get a quick win under your belt when time and/or budgets are tight. The post 5 On-Page SEO Factors To Check In Underperforming Content appeared first on Search Engine Journal.
Neil Patel
JANUARY 3, 2022
The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.
Martech
JANUARY 6, 2022
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. McDonald’s purchased Dynamic Yield in 2019 , and created a division committed to using technology to advance employee and customer-facing experience called McD Te
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
JANUARY 6, 2022
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 6, 2022
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With Examples) appeared first on Search Engine Journal.
Search Engine Land
JANUARY 5, 2022
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. Please visit Search Engine Land for the full article.
Martech
JANUARY 7, 2022
Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens. It creates content recommendations for viewers while offering data and metrics to content creators and advertisers.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Neil Patel
JANUARY 5, 2022
Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and you want to learn all you can, many opportunities exist to help you learn about the ins and outs of this industry—and how to pave a career path ahead.
Search Engine Journal
JANUARY 4, 2022
How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization? appeared first on Search Engine Journal.
Search Engine Land
JANUARY 3, 2022
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap. Please visit Search Engine Land for the full article.
Martech
JANUARY 3, 2022
Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible and useful to marketing colleagues and others, e.g. sales and customer service.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Expert insights. Personalized for you.
145 
Let's personalize your content