Neil Patel
MAY 28, 2021
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.
Hootsuite
MAY 26, 2021
Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? (Spoiler: It’s not.). Or maybe you think it’s basically just social media advertising ? (Second spoiler: Also no. That’s something else altogether.). In short, social selling allows your business to zero in on business prospects on social media and build rapport with a network of potential leads.
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Sprout Social
MAY 26, 2021
If you want to tell your brand story to a variety of audiences, look no further than LinkedIn. LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. As one of the only social media platforms established for the sole purpose of professional networking, it offers a unique opportunity to support your business beyond marketing.
Hubspot Marketing
MAY 25, 2021
In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Neil Patel
MAY 26, 2021
With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 27, 2021
When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.
Hubspot Marketing
MAY 26, 2021
When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.
Neil Patel
MAY 24, 2021
You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.
Hootsuite
MAY 26, 2021
A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote Reels are paying off.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
MAY 25, 2021
As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking.
Content Marketing Institute
MAY 24, 2021
If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals. The Content Inc. model is for you. Continue reading → The post 7 Steps to Build a Successful Long-Term Content Model appeared first on Content Marketing Institute.
Hubspot Marketing
MAY 25, 2021
Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button? For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate. Bad design can keep your target audience from gaining any interest in your brand. That's why it's important to understand the key design principles that will help you draw your audience in, keep them on the page, and generate conversions.
Sprout Social
MAY 25, 2021
Social media is all about engagement and interacting with your audience. This means that when your followers and customers actually leave social media comments on your posts, you need to be responding – even if they’re not necessarily the nicest comments. It can seem a little daunting to know the best way to interact with customers as your brand, so we’ve put together this guide on the different types of social media comments you’ll face and how to respond to them.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
MAY 24, 2021
Content marketing has grown exponentially over the past few years. That’s because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. 75% of that budget is spent on outsourced content creation with agencies like ours.
Content Marketing Institute
MAY 25, 2021
Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.
Hubspot Marketing
MAY 27, 2021
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don't spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet.
Sprout Social
MAY 27, 2021
Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. But navigating the numerous targeting options and factors can be downright daunting. That’s where Facebook Lookalike Audiences are a game-changer.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
MAY 26, 2021
If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business.
Neil Patel
MAY 26, 2021
If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.
Content Marketing Institute
MAY 26, 2021
If SEO is important to your brand, now is the time to improve the user experience. Starting in June, your Core Web Vitals (aka the user experience) will become a Google ranking factor. Not on the tech side? You still need to know this. Continue reading → The post Don’t Know Code? You Still Need to Know Google’s Core Web Vitals appeared first on Content Marketing Institute.
Litmus
MAY 24, 2021
Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. Combined with the need for speed is the need to scale. Especially with the onset of COVID-19 and people working and buying from home, companies are sending more emails than ever. 54% have increased email vo
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
MAY 23, 2021
Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset.
Neil Patel
MAY 24, 2021
Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: com.co.org.io.co.uk.net.gov. The list goes on! Picking the right TLD is just as important as choosing the rest of your domain name.
Content Marketing Institute
MAY 28, 2021
Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading → The post 3 Hair-Raising Content Marketing Stories to Read This Week appeared first on Content Marketing Institute.
Sprout Social
MAY 25, 2021
As a Virgo, I often blame my perfectionism on my astrological sign. Ever since I could remember, I have been a naturally competitive person—whether that was in the classroom, playing video games or even choosing which college I attended. That competitive spirit carried over into my job search, too. After applying for over 100 social media associate jobs, I was only invited to interview for three companies.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hootsuite
MAY 27, 2021
Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. (Whether it brings you meaning and bliss in real life, we’ll leave up for debate. I’m personally pretty certain my life would improve significantly if I had enough cash to purchase the McBarge , but I digress.). While running an ad campaign on Twitter (or any social platform for that matter) might get your post in front of the right eyeballs, there’s no guarantee
Neil Patel
MAY 27, 2021
How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door.
Duct Tape Marketing
MAY 26, 2021
The Incremental Approach To Innovation? written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Chris MacLeod. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
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