Sat.Mar 02, 2024 - Fri.Mar 08, 2024

article thumbnail

4 Practices That Have Helped Me Overcome Imposter Syndrome as a Business Owner

Buffer Marketing

Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language.  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort.

Product 115
article thumbnail

Email Marketing Tactics That Work

Social Media Examiner

Wondering if your email marketing needs an upgrade? Curious what works in 2024? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. While one of the oldest digital marketing channels, it continues to […] The post Email Marketing Tactics That Work appeared first on Social Media Examiner.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Referral Marketing, And How Do I Use It?

Aspiration Marketing

Word-of-mouth referrals are incredibly influential, and there’s little question why. Consider this: your friend recommends a cool coffee shop in the area or a shoe brand for your newfound running hobby. Because this recommendation isn’t coming from an ad or the business itself, you deem it to be more authentic, and you’re more likely to follow it. But, as a business, how do you encourage customers to recommend your organization this way?

Marketers 299
article thumbnail

How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.

Marketers 134
article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

The Scope of Digital Marketing in 2024: Why to Choose?

Aspiration Marketing

Digital marketing is a buzzword that's all the talk in the professional world. Existing businesses are already setting up their online websites, and new startups are using this medium as a starting point for business. The attraction of digital marketing comes from the fact that if done right, it can generate a decent amount of revenue. I suggest you enter this field, as it is a future-proof industry.

More Trending

article thumbnail

SEO & Content Marketing | Hybrid Strategies for Engagement

Kuno Creative

Great content is like nothing else. It dances across the page, inspiring the reader and propelling action. But even the best content won’t get read if it can’t be found. That’s why the right combination of content marketing and SEO services is so much more than just telling a compelling story. It’s the best way to make sure your message gets in front of the right people.

article thumbnail

Why Should I Hire A Marketing Agency For My Small Business?

InTouch Marketing

Hiring a marketing agency to help you grow your business could be the best decision you make. Look at the comparison to hiring an internal employee.

article thumbnail

Innovative Marketing Strategies: The Rise of Off-Site Retail Media

ConsumerTalk

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59
article thumbnail

AI in retail media? Majority of marketers are optimistic

Martech

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.

Retail 126
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Google's March 2024 Core Update Targets Low-Quality Content

Aspiration Marketing

Google's algorithm just got a significant upgrade! Their March 2024 core update and new spam policies mean one thing: it's time to ditch the shortcuts and focus on creating content that genuinely crushes it for your audience. We're breaking down the changes to allow you to future-proof your strategy and dominate those search results.

article thumbnail

New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

article thumbnail

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Search Engine Land

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.

article thumbnail

Instagram Updates: Video Stickers, Campaign Marketplace, and More

Social Media Examiner

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Video Stickers Backdrop Sticker Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. […] The post Instagram Updates: Video Stickers, Campaign Marketplace, and More appeared first on Social Media Examiner.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

The Buyer's Journey: Best Content for the Awareness Stage

Aspiration Marketing

Understanding the buyer’s journey is critical for success when creating marketing-driven content. After all, if you give a first-time visitor content designed for someone ready to purchase, you could lose a customer before they even show interest. This is why crafting content targeted for each stage is so important , starting with awareness.

Customer 264
article thumbnail

7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

Hubspot Marketing

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed.

Product 141
article thumbnail

5 practical marketing tactics to accommodate new technologies and AI

Martech

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.

article thumbnail

6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year

Content Marketing Institute

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

SEO 136
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

What is Customer Acquisition Cost (CAC), And How Do I Improve It?

Aspiration Marketing

Implementing a successful marketing strategy requires mastering the intricacies of customer acquisition cost (CAC). CAC is a metric that unveils the financial investment needed to acquire a new customer, serving as a guiding beacon for businesses seeking efficient growth strategies.

article thumbnail

Why marketers can’t ignore dark social media

SmartBrief - Marketing

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.

Marketers 135
article thumbnail

11 Ways to Use Social Media to Amplify Your Research Reports

Buffer Marketing

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done we

Food 134
article thumbnail

How to assess your organization’s AI readiness with the 5P framework

Martech

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?

Transform 133
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

How to Get Verified on TikTok: A Step-by-Step Guide

Hubspot Marketing

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted to be among the video-centric apps to see the most growth in 2024 , standing out will be crucial.

Food 133
article thumbnail

Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy. In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitat

Promotion 134
article thumbnail

Google issues search ranking penalties through manual actions

Search Engine Land

The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of their search traffic was wiped out.

article thumbnail

50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

Content Marketing Institute

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

Marketers 131
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

9 Sponsorship Email Examples I Love (For Your Inspiration)

Hubspot Marketing

When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed to click. That’s when we put all our creative instincts into creating the perfect sponsorship emails.

SEO 132
article thumbnail

New email sender rules: Legitimate mailers will be collateral damage

Martech

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email.

article thumbnail

Google Business Profiles tools are temporarily unavailable

Search Engine Land

Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some of its support tools are impacted by some outage of sorts.