Martech
JULY 13, 2023
There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.
Content Marketing Institute
JULY 12, 2023
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
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DIY Marketers
JULY 11, 2023
Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. Would you be more likely to take advantage of the deal compared to a generic email blast? If you’re like most consumers today, the answer is a resounding “yes!” In this ever-evolving digital landscape, text messaging has proven to be the rising star among communication channels.
Marketing Insider Group
JULY 10, 2023
Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JULY 10, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Buffer Marketing
JULY 12, 2023
When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the kind of content I’d like to read, everything from career development tips to what Beyoncé wore last weekend.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 13, 2023
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
AWeber
JULY 13, 2023
Have you ever sat down to write something and felt…totally stumped? Ah, yes. It’s the dreaded writer’s block. I know the feeling all too well. Just a few weeks ago, I was sitting at my desk, staring at a blinking cursor, desperately willing it to conjure up the words that seemed to have escaped me. My mind was blank. After hours of torturing myself, I realized I needed a break and decided to do something productive.
Social Media Examiner
JULY 10, 2023
Want to use more types of third-party Instagram content in your paid campaigns? Wondering how to turn Instagram collabs, @mentions, and more into effective ads? In this article, you'll discover six ways to use Instagram partnership ads to amplify posts that mention your brand. What Are Instagram Partnership Ads? The concept behind Instagram partnership ads […] The post Instagram Partnership Ads: 6 Ways to Use More Branded Content on Instagram appeared first on Social Media Examiner.
Aspiration Marketing
JULY 12, 2023
Recruitment marketing encompasses a range of activities, including employer branding, social media recruiting, candidate experience, and talent attraction initiatives. The objective of recruitment marketing is to make the company an attractive place to work and create a pipeline of talented candidates for future hiring needs.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
Search Engine Journal
JULY 10, 2023
Learn how to perform comprehensive SEO audits using Chrome DevTools, a powerful tool built into the Chrome browser. The post Using Chrome DevTools To Diagnose Site Issues In An Audit appeared first on Search Engine Journal.
Businesses Grow
JULY 10, 2023
Threads. Of course you know about it. It’s the hottest thing in social media since … Mastodon? But I don’t think Meta’s Twitter killer will work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. So let’s explore today the case against Threads. What’s the problem with Threads? For a new social media platform to succeed — or for any business to succeed— it has to solve a customer problem.
Aspiration Marketing
JULY 13, 2023
Aspiration Marketing proudly announces a most recent milestone: the HubSpot Onboarding Accreditation. This accreditation is regarded as a commitment to excellence and expertise in implementing the HubSpot platform.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
JULY 10, 2023
When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust?
Search Engine Land
JULY 10, 2023
Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter. The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But Google did not post any annotations that could explain it, so some thought the issues were with their websites.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Aspiration Marketing
JULY 13, 2023
Webinars are a powerful tool for businesses to educate and engage with their audience, but what happens after the webinar? Following up with attendees is crucial for building relationships and converting them into customers. Yet, many businesses struggle to follow up effectively, leaving potential leads on the table. From crafting effective follow-up emails to nurturing leads with drip campaigns, we're here to provide actionable tips for each stage of the follow-up process.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JULY 12, 2023
Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas. The post Google Launches NotebookLM – An AI Note-Taking Assistant appeared first on Search Engine Journal.
Search Engine Land
JULY 11, 2023
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced.
Martech
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Aspiration Marketing
JULY 11, 2023
Improving sales skills is crucial for any professional looking to excel in their career. In a competitive market, staying ahead requires continuous learning and development. That's where HubSpot Academy comes in. Sales professionals of all levels can gain expert knowledge to enhance their sales skills for free. Whether starting as a beginner or looking to fine-tune your existing skills, HubSpot Academy is the platform for you.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JULY 11, 2023
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.
Search Engine Land
JULY 12, 2023
Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.
Search Engine Journal
JULY 14, 2023
What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media Statistics You Need To Know For 2023 appeared first on Search Engine Journal.
CMO Network
JULY 9, 2023
While user activity has ebbed and flowed over the years, Twitter has been hard to kill. However, its newest threats might be the 1,2 punch that takes the platform out.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
Search Engine Land
JULY 12, 2023
Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, “Core Web Vitals INP issues detected on your site.” INP replacing FID. As a reminder, Google told us a couple of months ago that INP will replace FID in March 2024.
Search Engine Journal
JULY 13, 2023
ChatGPT's viral popularity wanes as website traffic and downloads drop; users complain AI chatbot's performance is worsening. The post Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain appeared first on Search Engine Journal.
CMO Network
JULY 10, 2023
Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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