Exposure Ninja

AUGUST 21, 2023

Marketing certifications are essential proof that you have marketing knowledge. They can help you get a job, advance your career or help you learn a new skill. You don’t need certifications to get a job in marketing, but they can help. Many certifications are accompanied by courses that teach you all the information you need to get certified, meaning you can start with zero knowledge and still go for certification.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in th

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

ConsumerTalk

AUGUST 23, 2023

Companies look to incentivized purchases to increase sales, boost customer retention, and collect consumer data. How can you create a well-designed incentive?

Customer 52

Customer Marketing Marketers 52

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The top priorities for B2C marketers were: Increase focus on customer experience (28%); Increase customer engagement across the lifecycle (27%); Improve how our brand is perceived by customers and prospects (26%); Improve the ROI/effectiveness of marketing (25%); Increase our brand’s abilit

B2C 96

B2C Retail Marketing Marketers 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how they interact with your website or app, the better you can tailor your marketing efforts to me

Digital Marketing 87

Digital Marketing Management Marketing Strategy Analytics 87

yorCMO

AUGUST 21, 2023

Explore the key factors influencing the duration and steps involved in crafting an effective marketing strategy for your business. Learn more to streamline your planning process. The post How Long Does it Take to Craft a Detailed Marketing Strategy? appeared first on yorCMO.

Marketing Strategy 80

Marketing Strategy Marketing Marketers 80

Martech

AUGUST 23, 2023

In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.

Transform 96

Transform Customer Customer Journey CMO 96

Aspiration Marketing

AUGUST 23, 2023

Search engine optimization (SEO) is essential to online marketing in today's digital landscape. A well-optimized website can help businesses increase online visibility, drive traffic, and generate leads. However, it's important to note that not all SEO strategies are created equal. Many marketers make common mistakes that can negatively impact their website's ranking in search engine results pages (SERPs).

SEO 180

SEO Inbound Marketing Marketing Marketers 180

Businesses Grow

AUGUST 21, 2023

Looking back on my career, I would say my greatest contribution to the business world is a book I wrote called KNOWN. The choice is simple because nearly every week, I get a note from somebody telling me this book on personal branding changed their life or business. It’s rewarding to see that my book is even being used as a textbook in universities!

Branding 93

Branding Education Place Customer 93

Hubspot Marketing

AUGUST 23, 2023

The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet.

Education 132

Education Content Marketing Marketing Marketers 132

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 22, 2023

The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more.

SEO 98

SEO Place Customer 98

Aspiration Marketing

AUGUST 22, 2023

Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers. As businesses evolve and expand, so do their marketing needs. While HubSpot's starter and professional tiers offer extensive resources, the Enterprise tier is a natural progression for businesses looking to take the next step in their marketing and scaling efforts.

Inbound Marketing 195

Inbound Marketing Marketing Marketers Marketing Strategy 195

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Mix 96

Marketing Mix Analytics Marketing Marketers 96

Hubspot Marketing

AUGUST 25, 2023

"I've already got some l anding pages , so why should you make more?" That sounds almost as crazy as saying the question, “Well I've already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting.

Inbound Marketing 102

Inbound Marketing B2C eBook Promotion 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

AUGUST 22, 2023

Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Released the August 2023 core update.

SEO 98

SEO Analytics Product 98

Aspiration Marketing

AUGUST 24, 2023

Webinars have proven to be incredibly effective marketing tools, allowing businesses to connect with their audience in a more personal and interactive way. However, webinars are only effective if you can keep your audience engaged, and doing so can be a challenge. It requires strategic planning and the use of effective engagement tactics. You're not alone if you're struggling to keep your audience hooked.

Marketing 178

Marketing Marketers 178

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration.

Manufacturing 96

Manufacturing Price Market Segmentation Customer 96

Hubspot Marketing

AUGUST 21, 2023

Have you been on a time crunch to create social media content? Most of us have and it's a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you'll also miss out on the creative social topics and events that can be planned for in advance.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

AUGUST 25, 2023

Google Search has added to its file types indexable by Google help document that it can now index Comma-Separated Values (.csv) files. I confirmed with John Mueller of Google that this is not just a help document update but a new update to Google Search in what it can index. More details. I spotted the update this morning to the help document and wondered initially if this is new outside of just an update to a help document for clarification purposes.

SEO 98

SEO 98

Zumvu

AUGUST 21, 2023

What’s the best way to create effective videos for your e-commerce business? In this article, you're going to discover seven practical ways to accomplish it.

98

98

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. To prepare for what’s to come, it’s wise to look back at this year—where we’ve been, where we are now, and where we expect to go. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

AUGUST 21, 2023

What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems.

Fashion 98

Fashion Real Estate Price Product 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models.

Advertising 98

Advertising Advertisers Branding Management 98

Martech

AUGUST 22, 2023

Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Everything was rush-rush. We had to act fast out of necessity because there was no time to waste…or think. Everything was fluid and insane. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.

Marketing Plan 94

Marketing Plan Transform Marketing Marketers 94

Ariyh

AUGUST 21, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,281 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… beCreatives Need to edit many videos for yourself or clients? You know how time-consuming it can be. That’s where beCreatives comes in.

eCommerce 90

eCommerce Price B2C Retail 90

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. One of the most important tactics for optimizing your YouTube channel is to create engaging YouTube descriptions.

Millennials 98

Millennials Real Estate SEO Product 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

AUGUST 25, 2023

Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above, the enhanced customer service pilot is located in a box to the right of the Google Ads screen.

Customer 98

Customer 98

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Personalized Marketing 93

Personalized Marketing Customer Journey Marketing Marketers 93

Kuno Creative

AUGUST 25, 2023

Sales and marketing teams historically have been at odds with each other. At best, they’ve coexisted; at worst, the toxicity that exists between the two doesn’t just disrupt the sales cycle, the cycle veers straight off the road and into the ditch. We’ve seen attempts in recent years toward getting the two on the same page: inbound sales, sales enablement and now, a synthesis of the two: revenue operations, or RevOps.

Marketing 91

Marketing Marketers Digital Marketing 91

Hubspot Marketing

AUGUST 21, 2023

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there's a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in. Still, Loyalty doesn’t happen overnight.

Food 98

Food Non-Profit Health Education 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications