Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Content Marketing Institute

AUGUST 12, 2020

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Search Engine Journal

AUGUST 11, 2020

There's so much focus on creating content that it's easy to forget the other steps of the content marketing process. Here's a regular reminder. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketing Marketers 144

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing.

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

AUGUST 11, 2020

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

SEO 145

SEO User-Generated Product 145

Content Marketing Institute

AUGUST 13, 2020

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Search Engine Journal

AUGUST 8, 2020

Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content's overall performance. The post Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames appeared first on Search Engine Journal.

Content Marketing 142

Content Marketing Marketing Marketers 142

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Content Marketing Institute

AUGUST 10, 2020

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading → The post How to Create Pillar Content Google Will Love appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Marketers 143

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

Communications 135

Communications Branding Place Management 135

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

AUGUST 9, 2020

Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics. The post Top 14 Tools That Will Help You Create Better Content via @infobrandz appeared first on Search Engine Journal.

Analytics 142

Analytics SEO Content Marketing Marketing 142

Rock Content

AUGUST 14, 2020

What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology. In addition, it’s also the most efficient way to communicate and be heard when it comes to the dissemination of ideas or even leisure. If you need to create a website for your e-commerce or just want to bring your blog project to life, you have already faced the following question —

Price 132

Price Communications Management SEO 132

Content Marketing Institute

AUGUST 11, 2020

With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading → The post Conquer Your Video Fears and Get on Camera appeared first on Content Marketing Institute.

Content Marketing 140

Content Marketing Branding Marketing Marketers 140

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The competition for attention is fierce for brands on social.

User-Generated 134

User-Generated Branding Product Advertising 134

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

AUGUST 9, 2020

Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.

Content Marketing 134

Content Marketing Marketing Marketers Branding 134

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX).

Transform 131

Transform CMO Marketing Marketers 131

Content Marketing Institute

AUGUST 14, 2020

This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading → The post Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap] appeared first on Content Marketing Institute.

Influencer Marketing 139

Influencer Marketing Content Marketing Marketing Marketers 139

Diggity Marketing

AUGUST 10, 2020

Hey Matt, To say that I’m still quite new to the world of SEO etc would be an understatement. ??. I apologize in advance for the length of this. I actually shortened it…drastically. lol. Having just read this article, there’s a description you’ve provided that I’m having a difficult time wrapping my head around. I’m assuming I must not be grasping the concept correctly.

SEO 100

SEO Branding 100

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

AUGUST 13, 2020

It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.

Analytics 104

Analytics Email Marketing Customer Product 104

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Traackr

AUGUST 11, 2020

The Summer 2020 protests have brought attention to racial inequality in the United States. For Black fashion influencers, it's also resulted in follower growth.

Fashion 92

Fashion 92

Diggity Marketing

AUGUST 8, 2020

Great and insightful SEO article, thanks for sharing. keep up the good work.

SEO 130

SEO Marketing Marketers 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

AUGUST 11, 2020

WordPress plugins are additional tools that help the improvement of websites and give them additional important functionality. These add-ons provide support for generating CTAs, to optimize page ranking and integrate your website with email and other essential platforms. There are hundreds of plug-in options that can help a lot the daily routine of those who manage websites, e-commerce, and blogs.

User-Generated 86

User-Generated SEO Analytics Advertising 86

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Thought Leadership 114

Thought Leadership SEO Content Marketing Analytics 114

Litmus

AUGUST 14, 2020

82% of marketers lose hours a week juggling different technologies according to the HubSpot Global Tools Survey. Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? No more switching back and forth between tools. Did I just hear a collective, “Yes?!”. That’s right—you can build, test, and analyze emails all in one place for a seamless workflow across your entire organization.

Marketing Automation Platform 85

Marketing Automation Platform Place Marketing Marketers 85

Duct Tape Marketing

AUGUST 12, 2020

Creating Community Focused on Shared Experiences written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donald Miller. In this episode of the Duct Tape Marketing Podcast , I interview Jim Deters, CEO of Gravity Haus. The Gravity Haus mission is to create a globally conscious community for the modern adventurer. The Gravity Haus community consists of those who care about the planet and their personal growth.

Food 93

Food Advertising Advertisers Branding 93

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

AUGUST 12, 2020

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction. Brands need to work on their image to ensure relevance in the market and create identity.

Branding 76

Branding Retail Transform User-Generated 76

Marketing Insider Group

AUGUST 13, 2020

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

Customer 114

Customer Shoppers CRM Customer Journey 114

Moz

AUGUST 10, 2020

Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented. Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders.

Advertising 72

Advertising Advertisers SEO Customer 72

Litmus

AUGUST 10, 2020

Black Friday, Cyber Monday, holiday celebrations around the world… at this point in the year, you’re normally knee deep in planning for the busiest time in email. That’s all changed as a global pandemic has completely altered society (and our shopping habits). Now, you need to completely rethink your approach to holiday planning. And you need to do it fast.

Retail 72

Retail Shipping Email Marketing Product 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications