Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Sprout Social

AUGUST 4, 2025

Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics , it’s becoming just as popular for other demographics, making TikTok B2B marketing and sales just as relevant. Why do you need TikTok for B2B marketing in the UK? Organic reach potential Around 28% of marketers are using TikTok currently.

Gen Z

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. This is where the power of creating technical content that converts comes into play.

Whitepaper

SocialPilot

JANUARY 27, 2025

Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation? An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. So, define your goals properly. What are their business goals?

Thought Leadership

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Source Why Delphi Is Useful Lets say youre a content creator, consultant, or educator. Marketing and branding materials.

Product

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Ongoing engagement Nurture campaigns: Develop email campaigns that provide valuable content and updates without being overly promotional.

Customer

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) Building the Perfect Trigger-Based Email Workflow Trigger-based email marketing isnt a one-size-fits-all solution.

Email Marketing

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. In 2024, the Set up Marketing Relationship Survey revealed that 55% of Clients prefer specialist Agencies over generalists, emphasizing expertise over breadth. Create lead magnets (e.g.,

Inbound Marketing

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate

SocialPilot

MARCH 26, 2025

Brands that dominate the share of voice in their market don’t just steer conversations. Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). additional market share. 10) / 0.5%].

PR

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Email Marketing: Stay Top of Mind (Without Being Annoying) Email marketing is still one of the best ways to nurture your leads and guide them through the sales funnel.

CRM

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. But creating a calendar that actually works for your team? Siloed Planning Siloed planning = Missed opportunities.

User-Generated

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? The question is: will they stop and buy from you? Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? The question is: will they stop and buy from you? Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore. The statistics for 2025 show that there are 5.24

Gen Z

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Share educational content about your product to establish authority and guide prospects.

Thought Leadership

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. The importance of strong setup and thoughtful prompting came up again when I spoke with Ana Mendes , marketing coordinator at MeetEdgar. Personally, I prefer ChatGPT. Our biggest takeaway?

Copywriting

Welcome Software

JULY 3, 2025

AI can't read your mind, and to make it worth your while as a marketer, you've got to feed it with all the right information. But with AI showing no sign of slowing down, all you can do is educate yourself and keep up with the KardAIshians (lol). product launch, seasonal promotion, awareness drive).** ## 2. Look no further.

User-Generated

Animalz blog

JUNE 10, 2025

For content marketers in complex organizations, Rhonda’s practical advice like building internal content libraries and letting teams experiment offers a clear path to drive both creativity and business results. If I promoted it more, how do I get to that next level? It’s an important reminder for teams of any size.

Whitepaper

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. Data shapes product, marketing, and company direction. million monthly visitors.

Thought Leadership

Animalz blog

JULY 3, 2025

Remember when content marketing meant something other than chasing keywords? Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. Test new markets before going all-in. That world is back.

PR

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services!

Gen Z

Animalz blog

JULY 1, 2025

She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page. A request moves forward only when a channel-specific promotion plan is in place. Every article or resource needs a clear promotion plan like email, social, or paid to actually reach people.

Promotion

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. This is lazy b t.” (10:25)

B2C

Animalz blog

JULY 15, 2025

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. For enterprise content, shifting from self-promotion to insights-based, audience-first content is the key to building trust and authority. “If

Thought Leadership

Lusha

DECEMBER 9, 2024

B2B email marketing offers a solution. This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. What is B2B Email Marketing? Definition B2B (business-to-business) email marketing uses email to connect with other businesses. It’s not just about sending emails.

Email Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing? What impact has this had?

Gen Z

DirectMail2.0

FEBRUARY 12, 2025

Whether you’re a print business owner, marketer, or agency professional, this session will help you stay ahead of the curve and unlock new growth opportunities with tech-driven direct mail solutions. Elevate your direct mail gamedont miss this opportunity to go beyond the envelope!

Direct Mail

Hootsuite

MARCH 31, 2025

80% of social marketers are already using AI in their jobs, so don’t fall behind. Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. TL;DR AI tools WILL improve your efficiency. AI-enhanced targeting yields better results. dynamic Meta campaigns).

User-Generated

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Segment and Set Rules. Don’t Sell.

Customer