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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

YouTube and WhatsApp ranked in second and third place. Millennials ranked Instagram as their favorite social media app in 2022. 72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. Source ) 10. Source ) 11.

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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Understand your audience.

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How to Write a Listicle [+ Examples and Ideas]

Hubspot Marketing

Each list item will typically include a few sentences or multiple paragraphs to educate or delight readers. If this is the case, consider pointing your readers to another place for more in-depth information. Education and Work." It was unorganized and all over the place. What is a listicle? 20 Ways to Do Y"). Not at all.

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How to market your coaching business: a guide to increasing clients and sales

AWeber

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 97
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals. There’s a place for every business on social media, but it’s not everywhere. Customer personas.

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