Sprout Social

JULY 25, 2016

While dealing with co-marketing in the tech space, you’re much more likely to see companies come together to work on pieces of content. Joint webinars are one of the easiest ways to scale your partner marketing efforts if you have someone on the team great at creating and delivering presentations.

Branding 95

Branding eBook Marketers Marketing 95

Duct Tape Marketing

APRIL 14, 2022

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice. Marketing Podcast with Robert Glazer.

Affiliate Marketing 99

Affiliate Marketing Marketers Marketing Partner Marketing 99

Duct Tape Marketing

AUGUST 25, 2015

Finally, you need to understand how to use content as the voice of your marketing strategy. For many businesses content in the form of blog posts, educational webinars and how to eBooks is the primary way that prospects and customers move through a business on the way to becoming raving fans.

Marketers 78

Marketers Marketing Education eBook 78

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. A third piece I think is just the ongoing education, the ongoing training, the ongoing research, the ongoing exposure to your customers directly.

Transform 122

Transform Customer Acquisition Education B2C 122

Duct Tape Marketing

OCTOBER 10, 2017

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and followers. Utility Marketing – This includes the creation of useful tools that stimulate traffic, sharing and brand awareness.

Marketers 65

Marketers Marketing Energy SEO 65

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Step 3: Educate like crazy.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Duct Tape Marketing

DECEMBER 3, 2019

Yaniv Masjedi: Exactly, in the early days we were essentially educating the market on moving away from traditional PBX, expensive, clunky, difficult phone systems to the cloud or VoIP back in 2008. John Jantsch: Since day one, okay. Yaniv Masjedi: Yeah. And the same goes with enterprise and all our other channels.

Communications 49

Communications Energy Partner Marketing CRM 49

Hootsuite

APRIL 3, 2023

Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Earn more reach, thanks to the boost in comment engagements. Trust = sales.

Gen Z 133

Gen Z User-Generated Transform Education 133

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Duct Tape Marketing

JANUARY 12, 2023

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. 00:47): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. This is John Jantsch.

Management 94

Management Partner Marketing Analytics Energy 94

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. More E-Commerce Brands Are Turning to Television Ads.

Advertisers 53

Advertisers Advertising SEO Partner Marketing 53

Animalz blog

MAY 27, 2025

Kay-Kay previously ran content marketing at my alma mater Appcues. Big shout out to Appcues and the content that they produce and has consistently led teams that create authentic, memorable content that both educates and delights. If you’re like most B2B content marketers, you want to lead the conversation in your industry.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62