Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Transparency: Be open about pricing, features, and limitations of your products. Processing. See terms.

Customer 108

Customer Whitepaper Thought Leadership Customer Journey 108

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. Lets get into it. Now, you have a dozen sources but no structure.

Product 95

Product Marketing Marketers Entertainment 95

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

Digital Marketing 93

Digital Marketing Whitepaper User-Generated Affiliate Marketing 93

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. Key tips to create a content calendar: Plan content around key industry events or product launches.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 94

Transform CRM Whitepaper eBook 94

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 2 : Visitors who download gated content like whitepapers or eBooks. Send them follow-ups showcasing how your product solves the problem discussed in the resource. So, how do you decode what someone actually wants?

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Industry: Some industries may be more aligned with your product or service than others. Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Sprout Social

APRIL 8, 2021

Your target audience will be made up of various businesses who would benefit from the product or service that you’re offering them. Address customer pain points : Your product or service solves a pain point for your business customers. An individual could read this and figure out their own productivity times. Example: Todoist.

Whitepaper 142

Whitepaper Content Marketing Marketing Marketers 142

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Timing matters.

Transform 85

Transform Marketing Marketers Gen Z 85

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Marketing Insider Group

APRIL 4, 2023

Moreover, inbound is cheaper and more productive than outbound. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. What is a whitepaper, anyway? (We

Inbound Marketing 129

Inbound Marketing Whitepaper Education Marketing 129

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts.

PR 123

PR Whitepaper Content Marketing eBook 123

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JANUARY 3, 2018

They help clarify the problem solved by your product or service and how your business can be beneficial to your customers. The first half of the video explains the pain-point their tool solves (clearing your inbox of unnecessary subscription emails) for its potential customers and the second half shows how their product addresses it.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Whitepaper. This kicks off their buyer’s journey. Decision Stage.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Tiecas

JULY 23, 2024

Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services. Sales cycles are often longer, and buying processes involve multiple stakeholders, and products or services can be highly technical.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Sprout Social

APRIL 25, 2022

After all, they have more flexibility with product demonstrations and user-generated content. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 140

Whitepaper B2C User-Generated Marketing 140

Marketing Insider Group

JANUARY 20, 2025

Retail brands thrive in this space by aligning products with lifestyle preferencesfor instance, a fitness brand showcasing how its gear enhances workouts through aspirational, lifestyle-focused content. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 57

B2C Social Media Marketing Transform Whitepaper 57

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. Source: Hussam AlMukhtar.

Whitepaper 125

Whitepaper Transform Education Customer 125

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Educational content is helpful content. Personalize, Personalize, Personalize. Show Your Appreciation.

Customer 144

Customer Whitepaper eBook Education 144

Content Marketing Institute

OCTOBER 31, 2018

Today, we’re introducing three revolutionary products,” Steve said at the iPhone’s debut. But creating markets isn’t just related to introducing new, revolutionary products. Is it any wonder then that many marketers are doubling down on finding people who already ask for their products, services, or solutions?

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. Unrealistic Production and Review Process Creating a calendar with three weekly posts for five platforms sounds ambitious on paper. You end up driving attention to different messages. But your social accounts are only posting cat memes. The reality?

User-Generated 87

User-Generated Analytics Whitepaper Management 87

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 122

Whitepaper Education Marketing Mix Traditional Marketing 122