Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. You need to share your offer, guarantee, promotion, etc. Source: ON24. Prepare Your Presentation.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Martech

MARCH 22, 2023

Review your price structure on promotions. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Look at your targeting. Watch the news every day.

Marketing Strategy 92

Marketing Strategy Whitepaper Marketing Marketers 92

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Serving your customers relevant content can help move them closer to another sale. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Great content leads with education and offers specific takeaways. Let’s get real about B2B content marketing.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

MARCH 3, 2017

If you’re adopting an employee engagement tool for your program, take the time to educate everyone on how to use it. A great way to ensure this consistency is to make social media education a part of your company’s onboarding process with new hires. downloading a whitepaper), this information is captured on the back-end.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

JUNE 26, 2014

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. It’s important to remember that the more time a lead spends with your content, the more “educated” they become. Some will even tell their server that your address, or domain, is spam.

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Then promote your brand and product “on the edges.” Don’t Believe Me?

Content Marketing 84

Content Marketing Whitepaper Thought Leadership Retail 84

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. For example, following an NPS survey, you could run a G2 or TrustRadius online review campaign to Promoters.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

JANUARY 27, 2010

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. This is where seed nurturing comes into play.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Adobe Experience Cloud Blog

DECEMBER 4, 2009

Example: Read the new Marketo Lead Nurturing White Paper. Contextual links - Use links highly relevant to the content, with the most important and relevant links at the top of the email, also linking to the appropriate product pages, promotion or thought leadership.

Whitepaper 87

Whitepaper Thought Leadership Email Marketing Communications 87

Rock Content

JANUARY 8, 2018

Buyers are looking for new insights and to be educated. It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks. Are they promoting their annual conference?

Whitepaper 52

Whitepaper eBook New Technology Education 52

Adobe Experience Cloud Blog

JUNE 13, 2011

Thought leadership rules B2B marketing because it appeals to prospects at all stages of the buying cycle. Relevant content develops trust with today’s self-educating buyer and shares best practices to build demand and brand awareness. Other best practice content includes webinars and white papers.

Whitepaper 98

Whitepaper Transform Thought Leadership Price 98

Rock Content

SEPTEMBER 14, 2017

Whitepaper: 7 steps to optimize your content marketing. Educational. Thought-providing. Not promotional. I’m a fan of responding to breaking news, when we can do it in a way that’s meaningful to our audiences and non-promotional. And I’m guilty as charged as I’ve done this before myself.

Content Marketing 54

Content Marketing Whitepaper Marketing Marketers 54

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. You can also promote your blog content across other channels. Whitepaper. Decision Stage. Image Source.

Whitepaper 144

Whitepaper eBook Education Price 144

SMA Marketing

APRIL 18, 2024

By providing content that educates, informs, and solves user problems, you establish yourself as a trusted authority in your legal niche and attract organic traffic that converts. Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Tiecas

JANUARY 17, 2024

This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Marketing Insider Group

JUNE 14, 2020

And their search patterns reflect the need for basic education. Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. Buyers are searching online every day.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Customers are educating themselves before contacting company salespeople. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership.

Thought Leadership 140

Thought Leadership Marketing Marketers Whitepaper 140

Scoop.it!

APRIL 6, 2023

But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Rather, it leverages the best content on the internet to educate and inform your audience. The content should be informational and educational. Enter content curation.

Thought Leadership 80

Thought Leadership Whitepaper User-Generated Education 80

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. This is where you can engage with thought leadership posts and in-depth guides. The next step could be: Visiting another page on your website, such as your products or services page. Publish Frequently.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Sachs Marketing Group

JANUARY 30, 2023

Law firms must consider PPC advertising when looking for effective strategies to promote their services and acquire new clients. With PPC campaigns, law firms can effectively promote their services and reach out to potential clients at the right time with the most relevant message.

Law 70

Law Digital Marketing Whitepaper User-Generated 70

Hootsuite

AUGUST 21, 2019

On LinkedIn, that audience largely consists of educated, business-minded people , as well as students and hospitality workers. Cross-promote. Leave yourself plenty of time for promotion before going live. Schedule some promotional posts in the days before you plan to stream. Choose a relevant topic. Share a big update.

Thought Leadership 111

Thought Leadership Real Estate Promotion Marketing 111

Content Marketing Institute

MAY 11, 2018

Create thought leadership (not product-oriented) videos on site. Authors and academics tend to produce books, keynote presentations, educational materials, popular blogs, videos , etc. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing 104

Influencer Marketing Branding Whitepaper Thought Leadership 104

Content Marketing Institute

APRIL 26, 2018

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Challenge: Stay true to the editorial mission and show value to the company.

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Downloading your white papers? Second, it can help you determine if your marketing efforts are paying off.

Whitepaper 120

Whitepaper Thought Leadership eBook Management 120

Unbounce

MARCH 23, 2023

Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. Kicking off a new promotion? Content marketing With content marketing , the goal is to attract and retain your target audience by creating valuable, relevant content that educates or entertains.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Welcome Software

MARCH 29, 2022

Educating your audience. Or you could develop a webinar designed to both attract subscribers and promote the new product. Using the example above, long-form blog articles, short-form thought leadership content, and white papers are better suited for LinkedIn while short, fast-paced videos are better for TikTok.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52