Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education 102

Education Marketing Strategy Branding Energy 102

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 96

Finance Manufacturing Health Education 96

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. In down economies, prospects conduct even more research leading up to the purchase.

Thought Leadership 95

Thought Leadership Whitepaper Education Branding 95

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

Thought Leadership 88

Thought Leadership eBook Whitepaper User-Generated 88

Hubspot Marketing

APRIL 5, 2023

Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. Demand generation marketing is about educating your audience with no expectation in return. Offsite Channels: Guest posts, press and thought leadership.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Serving your customers relevant content can help move them closer to another sale. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Expect the same if the economy stutters. Watch the news every day.

Marketing Strategy 89

Marketing Strategy Whitepaper Marketing Marketers 89

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. Great content leads with education and offers specific takeaways. There are takeaways, insights, and education at every turn. I found this personal post from the CEO to be really on point with transparency, honesty, and thought leadership.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. I would also like to add a caveat: It's all about quality, educational content focused on relevant business issues. Create a resource-rich sales portal. Salespeople are not miracle workers.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 3, 2017

If you’re adopting an employee engagement tool for your program, take the time to educate everyone on how to use it. A great way to ensure this consistency is to make social media education a part of your company’s onboarding process with new hires. downloading a whitepaper), this information is captured on the back-end.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

Adobe Experience Cloud Blog

MAY 27, 2009

Today, revenue comes from constant attention to follow up, thorough training of salespeople (both product education and customer needs education), and solid search engine, website, and conversion strategies. If they are downloading a white paper, they're (obviously) thinking about your product, and will be open to further discussion.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The post Demand Generation Marketing: A Five-Minute Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. Can you up-level the messaging on a whitepaper to speak to an executive versus a practitioner? Personalize at Scale.

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Marketing Insider Group

JULY 5, 2015

Help Self-Educating Customers. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership? HubSpot State of Inbound, 2014). Gartner Research). Offer Only High-value Gated Content.

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Whitepapers, research reports, quarterly updates, monthly newsletters, and webinars are all valuable forms of content, but you’ll have to evaluate which ones will be early-stage content versus mid- and late-stage content. Those potential investors may prefer more detailed communications in the form of a whitepaper.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 15, 2014

Just because someone downloaded a whitepaper doesn’t mean he or she wants to talk to a sales rep. Luckily, a solid lead generation strategy will help you build trust and capture the interest of your buyers during the self-education process, and before they’re ready to contact sales. Why is Lead Generation Important?

Transform 134

Transform Whitepaper Thought Leadership Education 134

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

Whitepaper 87

Whitepaper Customer Inbound Marketing Thought Leadership 87

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. It helps make your brand more genuine and personable, but it needs to be consistent. How to Determine Your Brand Voice. Scientific.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Content Marketing Institute

AUGUST 10, 2018

What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report. In the latest issue, for example, Ambitions features the story of the Detroit Institute of Music Education (DIME). The Ambitions program set out to unify brand efforts. “We

Real Estate 64

Real Estate Content Marketing Whitepaper Transform 64

Marketing Insider Group

AUGUST 26, 2015

If you want your content to be seen, read and shared, it has to be helpful, educational or entertaining content. My instinct was to get new leads through thought leadership content , research reports and white papers focused on the buyers in our space. Content today must compete with picture of babies and kittens.

Content Marketing 84

Content Marketing Whitepaper Thought Leadership Retail 84

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

JUNE 3, 2010

During this time, qualified prospects are still gathering information, educating themselves and researching products and services. When you couple this with thought leadership tactics, you’re able to build trust and credibility with prospects via social media. This is what makes social media marketing specifically so important.

Thought Leadership 89

Thought Leadership Whitepaper Social Media Marketing eBook 89

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. And here’s how you can label your answer: Top-of-funnel (TOFU or “problem aware”) is an appropriate label if the query intent is informational/educational/inspirational. What’s a content brief?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Adobe Experience Cloud Blog

AUGUST 9, 2016

Always refer back to your data and ROI measurements in order to make educated decisions for future programs. This helps you track attribution along all of the engagements along the way to a closed/won deal: downloading a whitepaper, registering for a webinar, and then finally attending your event. Evaluate on a consistent basis (e.g.

Thought Leadership 91

Thought Leadership Whitepaper Food Customer Journey 91