Marketing Insider Group

SEPTEMBER 23, 2024

Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. Its analytics capabilities help businesses understand the performance of their efforts and make data-driven decisions, as well. Email marketing platforms, which automate and optimize email campaigns.

Management

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. Email: Business email address Sign me up!

CMO

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CRM

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. To do so: Start by assessing your infrastructure and identifying the key areas where AI can add value.

CRM

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.

User-Generated

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator

Buffer Marketing

JANUARY 7, 2025

The tool helps you find relevant websites to contact and creates personalized outreach emails to increase your chances of getting a response. Email and SMS marketing AI tools Messaging channels like email and SMS give you the opportunity to build direct relationships with your audience. Pricing: Not listed.

Price

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. Tools like ChatGPT have a lot of potential for this.

Email Marketing

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively. Processing.

Marketing

Martech

JANUARY 7, 2025

For example, a business offering AI-powered analytics can create content like: What is predictive analytics in B2B? and provide direct answers such as: Predictive analytics uses historical data to forecast future trends. For B2B, this helps identify potential leads and optimize sales strategies. Processing.

SEO

Martech

JULY 11, 2024

The market now offers challengers with superior capabilities, user-friendly interfaces and integrated reporting and analytics at lower costs. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker. Email: Business email address Sign up now Processing.

CRM

Martech

OCTOBER 29, 2024

CDP as a source of truth A lot of the data in a CDP comes from other “sources of truth” — like your email service provider, e-store or fulfillment house. Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. Email: Business email address Sign me up!

Customer

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Email: Business email address Sign me up!

CMO

Martech

JANUARY 21, 2025

For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns. Tools like Google Analytics or social media insights can help pinpoint content that resonates with your audience. Email snippets: Share quick takeaways and drive traffic to your full content. Processing.

Whitepaper

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

Digital Marketing

Martech

JANUARY 14, 2025

Stevens suggested using data analytics to develop a list of next best products based on the product purchase patterns from the past. Finally, using data analytics and customer insights is paramount for successful targeted retention initiatives. Email: Business email address Sign me up!

Customer

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. It sets the stage for advanced analytics, machine learning and AI-powered decision-making. Processing.

Transform

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Developing targeted email campaigns with tailored messaging. Processing.

CRM

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator

Hubspot Marketing

JULY 12, 2024

1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. The biggest challenge we have with Bettermode at the moment is the analytics tool, but that is something their team is working on.” “So that folks know how to engage with the community.”

Management

Martech

DECEMBER 9, 2024

AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale. AIs contribution : Automates content creation, accelerating execution.

Customer Journey

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends

Customers.ai

JANUARY 3, 2025

Get names, emails, phone numbers & more. A study found that 73% of consumers use multiple touchpoints during their path to purchasebrowsing online, visiting a store, scrolling social media, or even clicking an email. Where It Happens : Social media ads, organic search results, influencer recommendations, or even a well-timed email.

Customer

Martech

JULY 24, 2024

Measurement, reporting and analytics with AI Regarding analytics, AI can do a first pass at the data to look for anomalies. In analytics, we are morphing from being the doers to training AI how to do the analyses we want. Dig deeper: AI in marketing: Examples to help your team today Email: Business email address Sign me up!

Marketing

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Canva: For designing graphics and infographics.

Whitepaper

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Social media content is different from email, which has different metrics from website content. Email marketing. Some tools will score content by assigning an objective number, while others will gather analytical data. Blog posts.

Analytics

Martech

DECEMBER 9, 2024

AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author. Email: Business email address Sign me up! In the classic image recognition problem, it’s fundamentally breaking it down to be able to answer the question. Processing.

B2C

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics

Buffer Marketing

JULY 25, 2024

A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience.

Analytics

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Martech

DECEMBER 6, 2024

Marketing emails. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? Social media content.

Transform