Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Communications 86

Communications Place Product Branding 86

Litmus

NOVEMBER 3, 2021

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Price 124

Price Product Promotion Email Marketing 124

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Shipping 94

Shipping Customer Promotion Branding 94

Practical eCommerce - Marketing

DECEMBER 5, 2022

Ensuring emails render in dark mode is essential for successful marketing. The post How to Design Emails for Dark Mode appeared first on Practical Ecommerce. The dark mode feature has become increasingly popular on the web and mobile devices.

eCommerce 101

eCommerce Marketing Marketers Email Marketing 101

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails. Designmodo.

Promotion 119

Promotion Product Email Marketing Branding 119

Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. See the full email here.

Fashion 105

Fashion Manufacturing Retail Education 105

Litmus

NOVEMBER 18, 2020

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Early predictions in the design world suggest that the chaos we have endured could be reflected with disharmonious, maximalist design styles.

Real Estate 121

Real Estate Promotion Food Retail 121

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Email Design and Production Specialist, Litmus.

Copywriting 91

Copywriting Place Email Marketing Product 91

Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Communications 68

Communications Place Product Branding 68

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →

Content Marketing 135

Content Marketing Marketing Marketers 135

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Retail 94

Retail Email Marketing Digital Marketing Branding 94

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. What is an email design system?

Email Marketing 105

Email Marketing Place Product Branding 105

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 79

B2C Customer loyalty Email Marketing Place 79

Zumvu

NOVEMBER 7, 2022

Emails with a wall of text would hardly impress the subscribers. In 2023, we are all set to welcome some new trends in the email design arena.

98

98

Litmus

FEBRUARY 16, 2022

According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective? Head over to the Litmus Community. Lily : I agree.

Email Marketing 88

Email Marketing Analytics Management Branding 88

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Bold colors in email marketing.

Email Marketing 106

Email Marketing Digital Marketing Place Management 106

Vertical Response

MAY 16, 2022

Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results. Can email marketing design make or break your email campaign?

Email Marketing 57

Email Marketing Marketing Marketers Marketing Strategy 57

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about coding and design?

Email Marketing 66

Email Marketing User-Generated Communications Branding 66

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” On its surface, email design seems easy. In this episode of Delivering, I try to answer the question, “What is email design really?”. Email design is easy, right? Episode Transcript.

Copywriting 72

Copywriting Email Marketing Communications Marketing Strategy 72

Litmus

APRIL 29, 2020

Whether you work with a remote email team or not, email design systems can help you. From scaling your programs and ensuring consistency, to saving time when designing and coding emails, a strong design system has your back. That’s how we got started with our email design system at Zillow.

B2C 69

B2C Branding Education Place 69

Litmus

APRIL 30, 2020

Whether you work with a remote email team or not, email design systems can help you. From scaling your programs and ensuring consistency, to saving time when designing and coding emails, a strong design system has your back. That’s how we got started with our email design system at Zillow.

B2C 53

B2C Branding Education Place 53

Adobe Experience Cloud Blog

APRIL 17, 2013

by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email Trust. Message and Creative.

Law 134

Law Email Marketing Marketing Marketers 134

Zumvu

APRIL 5, 2022

There has been tremendous advancement in email marketing in recent times. Many marketers now use Artificial Intelligence, AMP technology, creative visuals, and interactive elements as part of their everyday activities.

Email Marketing 105

Email Marketing Marketing Marketers 105

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Marketers Copywriting 93

Litmus

NOVEMBER 17, 2018

Dark Mode provides a dark theme for all major desktop apps, including Finder, iTunes, Photos, and what’s most important for us email geeks: Apple Mail. A personal email in Dark Mode. How does Dark Mode Impact Email Design? Good news: Dark Mode does not impact HTML emails at all by default.

Global Marketing 48

Global Marketing Email Marketing Branding Customer 48

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Transform 115

Transform Branding Email Marketing Customer 115

Adobe Experience Cloud Blog

MARCH 2, 2011

by Josh Aberant This week Marketo released an Email Design and Creative Checklist. This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist. This email deliverability checklist is condensed best practices know-how that will help you improve response rates.

Email Marketing 88

Email Marketing Branding Marketing Marketers 88

Adobe Experience Cloud Blog

MAY 14, 2010

It’s not the latest article out there, but it does a great job explaining how B2B companies should design their email’s for deliverability. Tips include: Avoiding Flash: Because embedded flash doesn’t work consistently with most email clients, you can forgo using flash and other design elements.

Email Marketing 70

Email Marketing Management Marketing Marketers 70

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 112

Email Marketing Marketing Marketers Entertainment 112

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

Copywriting 87

Copywriting Email Marketing Energy Communications 87

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Sentiment trackers are a unique kind of live poll that allows your subscribers to share their feedback directly, in the email.

Copywriting 92

Copywriting Analytics Education Product 92

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Design elements (masthead, layout, etc.)

Analytics 106

Analytics Key Performance Indicator Email Marketing Place 106

Litmus

OCTOBER 11, 2023

Email geeks, you’ve done it again. It’s not just an award—it’s based directly on excellent reviews from email geeks like you. Winning an award is always nice, but what’s even better is that it reflects on our ability to serve you, the email marketers, developers, and designers working every day to make email better.

Email Marketing 85

Email Marketing Customer Marketing Marketers 85

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Business email address Subscribe Processing. Dig deeper.

Advertising 125

Advertising Advertisers Law Search Marketers 125

Martech

APRIL 22, 2024

A WXP, as envisioned by Webflow, would make it easier for marketers and designers to create on-brand, professional websites with personalized, engaging experiences. Webflow’s WXP concept is intriguing because it puts more control into the hands of marketers and designers, making it easier and faster to respond to their audience.

Retail 87

Retail Customer Journey Management Customer 87

Litmus

MARCH 11, 2021

Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. We recently reached out to the email community on social media, asking them whether they agreed or disagreed with two statements around light and dark modes. So should you always go with a dark design, then?

Branding 138

Branding Analytics Marketing Marketers 138