Remove Email Marketing Remove Event Marketing Remove Key Performance Indicator
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The Ultimate Guide to Event Marketing

Hubspot Marketing

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., Marketing and promotion: Develop a marketing plan to promote the event.

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What do marketing attribution and predictive analytics tools do?

Martech

Provide reports, including visualizations, that help marketers understand which marketing activities performed better, and why some were more effective than others. Users should be able to input their key performance indicators to enable the system to judge based on what is important to the brand.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. For instance, maybe you wish to increase online sales.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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How to Define Digital Marketing KPIs That Align with Your Business Goals

Marketing Insider Group

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project. Set channel-specific KPIs.