Adobe Experience Cloud Blog

MARCH 16, 2018

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. These platforms are even more crucial in a world governed by GDPR. Manage Customers’ Email Preferences.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Neil Patel

JUNE 25, 2025

One of the easiest ways to do this is to share behind-the-scenes content on social media, in email marketing, or in company updates. Like these email marketing offers for $10 off summer beverages at Sprouts and $5 off health care items: Because these offers are personalized, they’re more likely to encourage customers to buy.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Adobe Experience Cloud Blog

JANUARY 12, 2015

These days, MA systems offer an ever-expanding variety of capabilities like email marketing, social media tracking, prospect nurturing and marketing analytics, just to name a few. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Education Health 134

Litmus

NOVEMBER 9, 2020

2020 has been the catalyst for massive changes in the email marketing world. But what do the trends of 2020 mean for marketers moving forward? And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? Cristal: In short: stay connected.

Law 122

Law Marketing Automation Platform Health User-Generated 122

Adobe Experience Cloud Blog

AUGUST 31, 2016

If you find yourself in an office that has a “blacklist whiteboard,” listing the number of the days you’ve stayed off a blacklist, then you most likely have a battle-tested marketing team. At Marketo, we use a partner solution to check the health of IP addresses and blacklist status.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Key Performance Indicator Marketers 91

Lynton Web

MAY 8, 2025

Nutrition guides supporting overall wellness complement your physical activity offerings, creating a holistic approach to health that distinguishes your center. These resources can serve as lead magnets, requiring email sign-up for access while demonstrating your expertise and commitment to community wellness.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation?

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Marketers Marketing CRM Customer Journey 131