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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

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[Report] The Digital Marketing Trends Every Email Marketer Must Know

Litmus

But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Understand what’s trending in digital marketing ?. But where should you focus your email marketing efforts? We round-up the trends you can’t ignore.

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

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The Best Email Marketing Tools: How To Pick One?

OnPassive Marketing

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes.

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Free email marketing tools that will make your day every day in 2021

Litmus

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

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