Martech

AUGUST 17, 2021

But the sudden economic and cultural shifts, reversals and shutdowns throughout 2020 forced many marketers to remake everything from their marketing plans for the year to the mechanics of getting emails out the door. Other products fell off the charts. Download the Email Marketing Periodic Table.

Email Marketing 145

Email Marketing Marketers Marketing Health 145

Scoop.it!

NOVEMBER 29, 2022

With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. An effective content strategy can help potential customers understand your product. SaaS companies use different types of content as a part of their everyday marketing strategy. Identify customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform 123

Transform Outbound Marketing Entertainment Inbound Marketing 123

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 107

Email Marketing Marketing Strategy Marketers Marketing 107

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Target Market 217

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. ” You could try creating AI-driven testing plans in Q3 that would pay off in Q4.

Email Marketing 113

Email Marketing Marketers Marketing Retail 113

Vertical Response

JULY 29, 2024

Identify Your Target Audience Identifying your target audience is a critical step in the marketing campaign planning process. Understanding the specific consumers most inclined to be interested in your product or service helps create campaigns that are more engaging and relevant. What makes a compelling campaign concept?

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Email: Business email address Sign me up! At a basic level, a quick Google search can reveal businesses targeting the same search terms, products, or services as you.

CRM 115

CRM Thought Leadership Finance Shipping 115

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

AWeber

JUNE 17, 2024

And that’s what I am talking about—a plan to guide you on what you need to do, when, and why. With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal.

Email Marketing 98

Email Marketing Marketing Strategy Marketers Marketing 98

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 98

Email Marketing User-Generated Marketers Marketing 98

Martech

AUGUST 22, 2023

Dig deeper: 6 key email programs to optimize before Q4 How to put strategy first In looking at marketing today, I can see we’re still in the COVID-era mindset of getting things done — the “how” — instead of going back to spend time on the strategy – why we need to use that particular tactic. Why do they care?

Marketing Plan 98

Marketing Plan Transform Marketers Marketing 98

Hubspot Marketing

DECEMBER 2, 2024

They know solutions to their problem exist and are actively evaluating their options but may not be familiar with your specific product or service yet. They’re comparing products, seeking validation through demos or testimonials, and are ready to make a final decision. Personalized product and resource recommendations.

Customer Journey 136

Customer Journey Copywriting Marketers Marketing 136

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Social media content is different from email, which has different metrics from website content. Email marketing. Product pages.

Analytics 125

Analytics SEO Price User-Generated 125

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 264

Transform Education Price eBook 264

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. In fact, email marketing, in general, is. Some of the perks of organic social media?

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes.

Email Marketing 73

Email Marketing Marketers Marketing Promotion 73

Neil Patel

MAY 30, 2025

Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. I’ll let you in on a secret.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketers 71

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Something was off.

Customer Acquisition 66

Customer Acquisition User-Generated Customer loyalty Marketers 66

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketers Marketing 77

Backlinko

JULY 1, 2025

No fancy production or big teams. While subtly introducing your product or service as the fix.) Using Semrush’s Keyword Magic Tool , Leigh identifies the search terms people type into Google to find products like his. It also subtly directs readers to Underfit’s products with a banner that includes trust signals.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing isn’t the same game at a different level; it’s a different league altogether. Here’s why: B2B social media marketing is more complex. B2B social media is less straightforward by the very nature of its products. In B2C, attribution is usually more straightforward.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Rock Content

NOVEMBER 27, 2020

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan.

Marketing Plan 59

Marketing Plan Marketers Marketing Price 59

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. Can you use some tips to help you build your plan? The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. It is a channel used by 3.9

Email Marketing 72

Email Marketing Food CMO Marketers 72

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Email Content Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Backlinko

MAY 31, 2025

When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Picture this: Your latest email campaign spotlights the latest product launch. You end up driving attention to different messages. This dilutes the momentum.

User-Generated 91

User-Generated Analytics Whitepaper Management 91

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Rock Content

APRIL 21, 2020

As efficient as Digital Marketing strategies are, nothing will work the way you expect if you don’t plan the actions to be put into practice. That said, it’s essential to understand how to plan your email marketing calendar and how to explore this strategy to the maximum. How to do this? Check it out!

Email Marketing 64

Email Marketing Communications Marketers Marketing 64