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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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2022 Predictions: E-commerce everywhere

Martech

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. The future of e-commerce will be driven by personalization. Simplified stack.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Using data to offer customers relevant products right at the perfect moment. Sending tailored and personalized messages with exclusive offers and VIP early access to new products. Most of us are used to the experience of having to select our size when we land on a product we like; even within the same web visit.

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How marketing automation empowers your team, and whole org

Sprout Social

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

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3 Ways COVID-19 Has Changed Marketing for 2021 and Beyond

Girl Power Marketing

Ecommerce Marketing. With many shoppers still uncomfortable going into stores due to COVID concerns, it makes sense that ecommerce shopping has significantly increased in 2020. Marketers need to continue adopting ecommerce marketing tactics and innovations to maintain their competitive edge. Compared to $266.84

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Digital marketing evolution: New approaches and channels

Welcome Software

Key takeaways: Digital marketing uses electronic means to connect with buyers to sell a product or service or raise brand awareness. What is digital marketing? Digital marketing uses electronic means to connect with buyers to sell a product or service or increase brand awareness.