Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

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Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Heres how they made it happen: 1.

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Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

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Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

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Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

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Jeff Bullas

FEBRUARY 21, 2023

There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Pre-promotion checklist Before we dive into the strategies, there’s one important thing you need to do first: make sure your blog is ready for promotion. Not all blog posts are created equal.

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Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

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Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

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Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

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Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. The best part? No designer needed!

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AWeber

MAY 8, 2025

An email blast (also called a blast email, e-mail blast, or e blast) is a one-off message sent simultaneously to a large group of recipients. Its used for quick announcements, urgent updates, or time-sensitive promotions. When you create an email blast campaign, you compose one email and choose the listor listsof recipients.

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AWeber

MAY 12, 2025

With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Host a joint webinar or podcast and promote both email lists.

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Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

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Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

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Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.

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Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. This article will explain what is email marketing, its different types, and how to use it effectively.

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Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

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Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Dig deeper: Does your email copy persuade or sell?

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Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

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Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

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Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

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Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

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Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

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AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news.

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Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

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Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

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Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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AWeber

MAY 8, 2025

Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails. In email marketing, CTOR stands for click to open rate. Its the percentage of people who clicked a link in your email, out of only those who actually opened it. So, what is CTOR?

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Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

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Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

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Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Increased steps to viewing a specific email. Its not for lack of trying, either.

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Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

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SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Event marketing is about getting people to attend and promoting your brand, product, or service. Perhaps do a combined promotion with the local café or restaurant.

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Martech

JANUARY 10, 2025

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. Because they appear bogus, I don’t feel compelled to open the emails. 3 below.)

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Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

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Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Pro Tip: Use HubSpot's free email marketing tools to create and optimize compelling email campaigns. Admittedly, outreach is arduous.

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AWeber

MAY 15, 2025

So, what exactly is affiliate marketing? In simple terms, its a way to earn a commission by promoting another companys or persons products. For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link.

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