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Common Hreflang Tag Issues & How to Fix Them

Neil Patel

You all know the power of SEO. However, SEO isn’t all about visibility. There’s also the technical side of SEO that no website owner can afford to overlook. Now, there’s plenty I could talk about when covering technical SEO, but I want to focus on one specific area: hreflang tag issues. Return Tag Issues.

SEO 90
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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

Why do you want to experiment with AI in the first place? Do you want a library of personalized content that resonates with your users? You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. What are the risks and benefits?

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The cost of ignoring website accessibility

Martech

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. The potential penalties.

Law 103
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Location pages in Google’s crosshairs after October spam update

Search Engine Land

Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group.

SEO 101
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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

Neil Patel

Consider the experience of your reader, too. There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages.

SEO 138
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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. But first, I want to share WHY I think sharing this type of research is so important for the SEO community.

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What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

SEO 89