Sprout Social

JULY 12, 2019

They do this with music as well — people see them pumping money into an industry they love, and suddenly Red Bull becomes about much more than just an energy drink. It takes a real GOT nerd to make something as immaculate and spot-on as this, and it’s this type of energy that resonates hard. Ben & Jerry’s: Social Awareness on 420.

Customer 102

Customer Gen Z Manufacturing Energy 102

Hubspot Marketing

JANUARY 3, 2024

The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. What we like: This campaign has been widely successful because it humorizes and brings attention to the generational divide happening between millennials and boomers.

Advertising 120

Advertising Advertisers Food Gen Z 120

Hootsuite

JUNE 7, 2022

They use more energy over a shorter time and yield results and insights fast. Instagram is a place where users want to discover and follow brands too. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. A post shared by Netflix US (@netflix).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Millennials are feeling particularly bleak. Have a strong brand protection plan in place.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Duct Tape Marketing

MARCH 22, 2023

And I think when we use the term mental health, you know, obviously people go a lot of places with that, you're narrowed in on this idea of anxiousness, you know, which mm-hmm. And then along the way that anxiety becomes our activating energy, it becomes our oxygen. John Jantsch (03:04): Yeah. That we almost forget how to calm down.

Health 69

Health Transform Gen Z Management 69

Duct Tape Marketing

SEPTEMBER 7, 2022

And it's another place where you can really, people can, some people are passive aggressive, maybe intentionally, maybe not. And even if we're just trying to communicate hedge need to do X, Y, Z, Mckenna Sweazey (09:27): You know, honestly, I don't know why you would say short of the smiley emoji. And what do you need?

Management 60

Management Communications Gen Z Global Marketing 60

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

SmartBrief - Marketing

JUNE 14, 2023

A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months. Thus, an ad might address the difficult — and specific — choices that a Gen Z customer has to make in the middle of a sizable college loan payment.

Gen Z 52

Gen Z Branding Millennials Energy 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Their body language oozes energy and excitement. Don’t stand in the same place the entire time. Step 3: Be novel.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Marketing Insider Group

MARCH 8, 2021

Before you can place content in your growth strategy, you need a growth strategy. Do you have any idea how many startups and tech companies have gone under simply because a market for their product never existed in the first place? For example, the average person only spends one minute per day on Twitter – is that worth your energy?

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Social Insider 5.

Content Marketing 104

Content Marketing Thought Leadership Gen Z Marketing 104