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Influencer marketing trends across industries

Sprout Social

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52
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The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338
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What’s Next? Reflections on #SXSW 2024

Businesses Grow

Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. 58% of Gen Z think the more absurd, the cooler it is. 82% say being weird is in. This is already happening.

Gen Z 128
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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach. Solicit feedback from disability advocates and groups to guide improvements.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 106
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The Best Ads We've Seen on TikTok + Why They Made Us Tap the Link

Hubspot Marketing

Promoted Music - DoorDash - Driver. The ad uses a Gen Z narrator to appeal to a similar demographic. The audience is getting value by seeing the product "in action" and learning a few tips from the narrator. Promoted Music - covergirl. Be your own boss. ? First, the message. Second, the delivery. Back to You.

Gen Z 118