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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

While quite productive for the book, I had little energy left for blog posts. When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. For this reason, I write about doing business because it is active full of potential for robust and vital energy.

Energy 59
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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide.

Retail 59
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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105
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Understanding the power of generative AI for customer experience building

Use Insider

What may have taken a team of five marketers a week to complete before, can essentially be done in half the time by two marketers with generative AI for marketing. This doesn’t mean the role of larger marketing teams is eradicated—certainly not!—just How does generative AI work?

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. So, what to do?

Health 264
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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Adobe Experience Cloud Blog

Aligning these other areas of change to the active implementation energy can multiply the positive impacts of change within your organization. Sally knows collaboration is critical but doesn’t get enough energy from the team to foster a collaborative environment.”. Transforming said data into insights is one thing.

Energy 90