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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Not bad for a software that's almost 40 years old. Curate unexpected user experiences.

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Post Performance Report: Bold brands delivering social ROI

Sprout Social

The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels. By blending education and entertainment, B&BW exceeded its objectives. The play: How can you transform a signature element of your IRL brand experience into a digital one?

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How millennials use social media: What marketers need to know

Sprout Social

That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Millennials are most likely to use all of these channels for entertainment and connecting with friends and family. Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop.

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

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How to Use Social Media as a B2B Company

Buffer Marketing

Regardless of the business type: Both B2C and B2B social media marketing need to keep buyers front and center. Instead, use social posts to help and entertain your potential buyers. Both B2C and B2B social media marketing need an in-depth understanding of their target audience. The second source is competitive analysis.

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11 marketing leaders who put social media first

Sprout Social

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO
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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

For users, it transforms your content from a wall of text into a dynamic experience that’s easier to understand, more memorable, and far more shareable. And it’s not just about entertainment. It also sends powerful engagement signals to Google. People want to see real faces behind brands.