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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 106
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

Branding 107
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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

A very brief history of ‘going viral’ When word-of-mouth marketing went digital in the late 90s, internet goers everywhere witnessed the true meaning of “the snowball effect.” For example, Media & Entertainment brands who post to Instagram Reels in the late morning and early afternoon have a higher chance of driving engagement.

Transform 120
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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The Rise of On-Demand Entertainment. Instant access to entertainment on the go is something that modern consumers have come to expect.

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Social media culture: Why cultural fluency is a must for brands

Sprout Social

These include the rise of the influencer-creator economy, video content, network transformation and community management. Network transformation influences commerce and culture The transformation of social media networks has impacted commerce and culture, reshaping consumer behavior and brand engagement.

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Gamification in Marketing

Use Insider

Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments. It’s not just about adding entertainment; it’s about creating interactive, engaging, and rewarding experiences that influence customer behavior and elevate brand interactions.

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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. The play: The Little Lessons series transforms crypto education into a miniature immersive experience that captures attention while simplifying complex concepts.