Sprout Social
OCTOBER 22, 2024
We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space. Here are four brands who have mastered the art of Gen Z marketing, and found a way to breakthrough in a way that feels true to their image. Brands Gen Z flocks to on social As mentioned, Gen Z is a cynical generation.
Marketing Insider Group
OCTOBER 21, 2019
You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.
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Marketing Insider Group
MAY 21, 2014
This year’s event is September 18-19 in Las Vegas. Len suggest some good, ‘ole fashion marketing best practices: understand your target market and provide them with the content they want. Sounds just like the basic principle of content marketing! Content Marketing'
Adobe Experience Cloud Blog
APRIL 20, 2015
Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Swag for Fashionable Sporting.
Adobe Experience Cloud Blog
NOVEMBER 26, 2014
Over the years, I’ve noticed tchotchkes often fall into a few categories like business survival needs (iPhone charger, USB drive), personal hygiene (breath mints, hand sanitizer), home utility (a bottle opener, corkscrew or water bottle), fashion (good bags, t-shirts), and self-improvement (an inspirational book).
Martech
SEPTEMBER 23, 2022
Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Metaverse fashion show with a twist. Image: Samsung. Since 2012, Samsung’s recycling program has collected and recycled 1.2 Why we care.
Martech
JANUARY 2, 2024
Click here to take the survey Identify the opportunity This first step is to identify the areas and specific marketing tasks that would benefit from generative AI. I recommend a good old-fashioned brainstorming session, where you list all tasks that are currently part of your team’s workflow. Product marketing and strategy.
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