Marketing Insider Group

JULY 15, 2020

One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Post-Event Follow-Up.

Logistics 127

Logistics User-Generated Health Analytics 127

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Logistics 107

Logistics Event Marketing Analytics User-Generated 107

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 134

PR Transform Logistics User-Generated 134

On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. The event’s content and messages should match the target audience to make sure attendees are engaged.

Logistics 81

Logistics Law User-Generated Education 81

Martech

JUNE 8, 2023

In what has become another holiday or event tradition, my inbox is filling up with offers to unsubscribe from Father’s Day emails in case I find them upsetting. Its value has also generated an ongoing debate among email marketers. Generation Z consumers and men are more likely to take brands up on their opt-out offers.

Gen Z 87

Gen Z Logistics Finance Energy 87