Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Promote Your Event App.

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Marketing Insider Group

AUGUST 17, 2020

Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Competitive Giveaways Powered by Sponsors: Partner with your sponsors to create pre-event competitions with giveaways provided by sponsors. During the Event. Prizes can also be sponsor branded items.

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Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

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Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook.

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Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing'

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Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

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Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

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Marketing Insider Group

JANUARY 26, 2021

The key is to create content that genuinely helps your buyers understand your industry like product comparisons, tutorials, infographics, and videos. Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy.

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Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead.

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Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night. The result?

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Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking.

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Adobe Experience Cloud Blog

JANUARY 5, 2017

Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. Promote Gated Content.

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Adobe Experience Cloud Blog

DECEMBER 12, 2013

Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations. Assigning a hashtag to your webinar allows you and your attendees to follow additional conversations about the event, and makes it easy to aggregate data from various social media streams.

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Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. Product-focused advertisement is no longer a tactic that the festival audience desires.

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Rock Content

SEPTEMBER 18, 2016

Why is this product or service better than other options on the market? How will purchasing this product or service improve my business? I think this perspective is a very bold one and relates back to the biggest theme at the event. What is the ROI of making this purchase?

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Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Announcing a new product? Know the message.

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Adobe Experience Cloud Blog

NOVEMBER 26, 2014

I needed to bring back the best tchotchkes that the event had to offer. It can also refer to free promotional items dispensed at trade shows, conventions, and similar large events” Event tchotchkes are some of the most hotly contested items amongst marketers as part of the event planning process.

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Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. Posts with the Highest Traffic Ever.

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Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Adobe Experience Cloud Blog

MARCH 9, 2015

To host a truly great event, you need to consider how each of your marketing channels can be used to promote or support your event. These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Event Marketing b2b B2C' Get your team involved.

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