Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. Investing in Digital Marketing. trillion in the U.S.

Transform 110

Transform eCommerce Thought Leadership Millennials 110

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. The more expertise you have in your field, the better products you’ll make. When you do mention your products, position them as the tools that will help your customers solve a problem they face. Quite the opposite.

Content Marketing 123

Content Marketing SEO Marketing Marketers 123

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Another way to highlight your product and its main features is to set up a series of lunch-and-learns in key locales and schedule them during the lunch hour, so it’s easy for your prospects to attend.

Thought Leadership 134

Thought Leadership Food Event Marketing Management 134

Adobe Experience Cloud Blog

JUNE 2, 2020

We ran into issues with screenshots not being clear, as well as some glitches with switching between presentation and demos when recording our breakouts – this resulted in more post-production work than anticipated. Do: Weigh the pros and cons of a live session vs. recorded session.

Thought Leadership 164

Thought Leadership Energy Promotion Customer 164

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Tired of your old booth property?

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Adobe Experience Cloud Blog

APRIL 22, 2015

Phil inspired us with a bold new vision for where the world of marketing is going—and, an array of new product innovations that once again sets the pace for the rest of our industry to copy. Marketing That Engages Us. Event Marketing b2b Consumer'

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 28, 2013

Personally, I find traditional webinars very dry, especially product demos which I am responsible for. With this new technology I was able to project myself into my slides and product so my audience could see me just like the weatherman. Event Marketing' A New Style of Webinar.

Thought Leadership 134

Thought Leadership Event Marketing New Technology Communications 134

Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Get exposure immediately at your event.

Thought Leadership 128

Thought Leadership Marketing Marketers Branding 128

Adobe Experience Cloud Blog

APRIL 15, 2015

The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to really listen and set goals while relying on automated systems to “do the driving.” She suggested trying to incorporate a device ban in meetings to see how it helps increase productivity.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. In short, the events had a bit of everything so we wanted to recap the bigger themes from our European “Innovation in the Nation” events: 1. Event Marketing b2b Consumer'

Thought Leadership 133

Thought Leadership CMO Marketing Marketers 133

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase. For example, winning a big logo in a new territory or vertical to help your company enter those new markets. Competitors’ customers: Accounts that are using your competition’s products or services.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Martech

JULY 28, 2021

“The ability to be agile is the way we approach the business and our marketing.”. Rowley is head of marketing for Panasonic’s systems solutions company, North America. The event took place on Microsoft Teams. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley.

Food 109

Food Manufacturing Thought Leadership Analytics 109

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Thought Leadership 134

Thought Leadership Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

Event Marketing 134

Event Marketing Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

JUNE 6, 2013

Let’s consider a marketing budget developed with a spreadsheet where marketing budget and spend by marketing communications, lead generation, event marketing and web marketing are broken out into tabs and allocated to five lines of business or geographies. 3) Spreadsheets are not scalable.

Management 134

Management Thought Leadership Marketing Marketers 134

Exposure Ninja

OCTOBER 16, 2023

The type of printed media used in your marketing campaigns will vary depending on business type, target customers and more. If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Even the shopping bag your customers take away from your business is print marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Take Seattle Coffee Gear, for example: Here, they don’t talk about their products. Even higher quality productions need not be expensive.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Thought Leadership 48

Thought Leadership Marketing Marketers Event Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Event Marketing'

Thought Leadership 134

Thought Leadership Promotion Event Marketing Product 134

Adobe Experience Cloud Blog

JANUARY 21, 2016

This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing. What this means for you: Don’t worry event marketers—tradeshows aren’t disappearing completely! Tradeshows are still important for broad-reach marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Ensure they’ll be productive by scheduling appointments with decision-makers when you’re on the phone. At the Event.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketing 134

Marketing Insider Group

AUGUST 17, 2020

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Share the results of your live polls and post-event surveys with your partners. Send post-event surveys to sponsors to know how much revenue was generated through your event.

Non-Profit 141

Non-Profit User-Generated Thought Leadership Analytics 141

Marketing Insider Group

MAY 5, 2021

Event sponsors and exhibitors have an opportunity to demonstrate thought leadership at virtual events. Without the space limitations and time constraints you may face during a live, in-person event, you can use virtual meetings and presentations to establish authority in your field.

Marketing 114

Marketing Marketers Communications Education 114

Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing eBook Communications 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

This is a lot like lead nurturing – marketers develop relationships with leads long before they’re ready to buy. Rather than coming on too strong with a sales pitch, good marketers gradually convince you that their product is best for you. Marketers nurture with personalized, relevant email messages – why not follow their lead?

Food 134

Food Direct Mail Marketing Marketers 134

Rock Content

MAY 8, 2018

Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.

eBook 42

eBook Entertainment Event Marketing Product 42

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

Thought Leadership 139

Thought Leadership Marketing Marketers Whitepaper 139

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They can evolve as fast as your products.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Marketing Insider Group

JANUARY 26, 2021

The key is to create content that genuinely helps your buyers understand your industry like product comparisons, tutorials, infographics, and videos. Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy.

Thought Leadership 133

Thought Leadership Traditional Marketing PR B2C 133

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. You need to move quickly in times of change.

Thought Leadership 167

Thought Leadership Event Marketing Marketing Marketers 167

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night. The result?

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. These days, marketers have taken over much of the responsibility of “wining and dining” prospects. Do you work for an organization that sells into different vertical markets? Know your pitch.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking.

Thought Leadership 134

Thought Leadership Food Marketing Strategy Promotion 134

Adobe Experience Cloud Blog

MAY 15, 2015

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134