Martech

SEPTEMBER 4, 2024

Brands also need to be aware that they may be making investments in channels that have little influence over their shoppers (and vice versa). There’s an “influence gap” of 27% when it comes to broadcast advertising and event marketing too; low investment by brands, big influence on consumers.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Martech

MARCH 23, 2023

Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online.

Retail 117

Retail Shoppers B2C Manufacturing 117

Hubspot Marketing

OCTOBER 17, 2019

Digital strategy: Event marketing. The team with our #WCW @keke at @olay's pre-NYFW kickoff event for her #OlayBodyWashChallenge. Small Girls PR is a boutique PR company based in New York, and one of the company's talents is throwing amazing events for their clients, like Olay. Small Girls PR.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Hubspot Marketing

JANUARY 7, 2024

consumers from Salsify , 46% of shoppers will pay more for a brand they trust. Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. For this reason, companies need event marketers. Income Brand marketers make $62,000 to $136,000 per year.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Hubspot Marketing

NOVEMBER 8, 2023

Früt sold only Fruit of the Loom undergarments, but shoppers who usually wouldn't deign to buy the brand were lured in by the high-end guise. Image Source ) 14.

COS 106

COS Food Transform Direct Mail 106

Hubspot Marketing

AUGUST 9, 2018

Product marketers make between $55,000 and $120,000, with the median salary being $86,000. Brand Marketing. In fact, 59% of shoppers would rather buy from brands they know, and 21% have purchased products solely because they like the brand itself. Event Marketing. For this reason, companies need event marketers.

PR 144

PR Non-Profit Marketing Marketers 144