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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing?

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

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Is Content Marketing Becoming the New SEO?

Marketing Insider Group

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Enhance lead generation opportunities for exhibitors and sponsors. Create Maximum Brand Awareness at All Event Stages. Revenue Generation.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

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CMO Confessions Ep. 35: Jon Russo of B2B Fusion

On24- CMO Confessions

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

CMO 52