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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Consumers are turning to social in place of Google. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

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The Ultimate Guide to Sponsored Content

Hubspot Marketing

sponsored Places Stella frequents: Woods, water, anything called “80’s Night”, and the local @tractorsupply for basically everything. In fact, in 2018, we discovered that 17% of marketers planned to add podcasting to their strategy. One of the platforms where influencer marketing thrives most is Instagram.

Food 101
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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. Leveraging TikTok Influencer Marketing. This includes billion-dollar brands like Google, Ikea, and YouTube.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals. There’s a place for every business on social media, but it’s not everywhere. Customer personas.

Promotion 142
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Opportunities for accounts to interact.

Gen Z 119
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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. All fashion experiences look the same.”. Leave behind: Social Media as a Place to Pitch. SOCIAL MEDIA.

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How To Get More Likes on Facebook: 8 Easy Tips

Hootsuite

Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives. Work with Facebook influencers. Know what your audience wants to see.