The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Hubspot Marketing
JULY 30, 2023
43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Consumers are turning to social in place of Google. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.
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