Remove Fashion Remove Influencer Marketing Remove Thought Leadership
article thumbnail

Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. For influencer marketing: Use engagement + view-based EMV.

PR
article thumbnail

23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. At the time, I wondered what that meant.

article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing.

article thumbnail

11 marketing leaders who put social media first

Sprout Social

She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. Stay connected with Berland by following her on the platform and reading her thought leadership features.

CMO
article thumbnail

How Social Media Impacts Business: Real Examples & Insights

SocialPilot

Boohoo , a fast-fashion retailer, uses TikTok influencer-driven viral challenges to generate buzz and convert followers into customers quickly. LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies).

article thumbnail

Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thought leadership content helps build your brand’s credibility and position you as a topic expert in the industry.

PR