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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap. of all digital ad spend.

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How to Write a Listicle [+ Examples and Ideas]

Hubspot Marketing

When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." If some of our readers don't care about the average millennial's financial situation, they can quickly scan the post and avoid that section. Education and Work."

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Take Chase Bank’s tweet ostensibly advising a Millennial.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals. This works for all companies, not only fashion. Customer personas. Who are you trying to reach?

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

This can be great for fashion and food brands. For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model. Is building a Black Friday marketing plan a good idea?

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An expert’s guide to influencer marketing

Sprout Social

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos.