Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.

Gen Z

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases. Roblox has released another Limited item.

Gen Z

Neil Patel

APRIL 1, 2021

They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more. Research shows that 83 percent of millennials prefer to do business with brands that align with their values. Be quick to embrace new technologies and ideas. Taco Bell GIFs.

Branding

Martech

MAY 13, 2022

For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.

Transform

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases.

eCommerce

Lusha

JULY 11, 2024

Are they millennials, Gen Xers, baby boomers, or a mix? Technology Stack: What technologies do they use? Are they early adopters of new technologies or prefer tried-and-tested solutions? Begin by defining the demographic and firmographic characteristics of your ideal customer. This step is where Lusha truly shines.

Customer