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6 SEO considerations for a successful international expansion

Search Engine Land

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks.

SEO 99
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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. By collaborating with these individuals, Adidas is able to tap into its large followings and expand its reach to new audiences. The central base is the hub page, while the spokes are the subpages.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Rachel Comey, Victor Glemaud, Sandy Liang, Nili Lotan & Target.

Branding 145
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ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Businesses Grow

Another random idea … Suggestion number one is obvious, but could a restaurant create promotions that align with these other days? Government initiatives promoting eco-friendly transportation and providing subsidies for electric bicycles. This comes from B2B marketing consultant Aaron Hassen and his son Andrew.

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How to Run a Smart Social Media Takeover

Hootsuite

Ethical fashion brand Everlane teamed up with Teen Vogue beauty editor and stylist Michelle Li for her expert advice on how to style their threads. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Opening a shop in a new city?

Fashion 111
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The Expert Guide to Creating a Marketing Growth Strategy

CXL

It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Market development. New customer segments.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.