article thumbnail

4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Now, we’ll subtract our marketing spend ($100) from gross sales ($250). .” Total goals completions / total visits by target market) x 100. Our revenue for those sales comes to $250 (10 shirts x $25).

Promotion 113
article thumbnail

Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

How you speak to ‘Sophie’, who loves your brand, interacts with all of your channels, and purchases regularly, need to be vastly different from how you talk to ‘Rachel’, who often shops around for the best deal, rarely purchases, and engages most with your promotional offers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic brand collaborations: Finding successful partnerships

Sprout Social

Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. had common market segments they tackled together. The fashion brands didn’t stop there either.

Branding 109
article thumbnail

3 Manufacturers Doing Social Media the Right Waykar

Kuno Creative

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. But from a strategic standpoint, industry leaders can find it challenging to execute on this front.

article thumbnail

How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. What I like: Dior’s digital makeover won me over!

Branding 120
article thumbnail

How to Find Instagram Influencers that Work for Your Business

Hootsuite

Or would you like someone who is going to promote, engage, and generate leads for your business on Instagram on a regular basis? Research potentials by checking out their followers, following them, and asking yourself how they might be able to promote your brand in unique ways that will grow both of your audiences. Search in Google.

Fashion 135
article thumbnail

What are Influencers: Types, Examples & How Much They Make

Neil Patel

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. Who Uses Influencer Marketing? to best promote your campaign or product.

Fashion 133