Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z

SocialPilot

JULY 21, 2025

Meta reports the platform has crossed 320 million monthly active users , with more than a million people signing up every single day. They may share timelines and text boxes, but the way users interact, consume, and respond to content is worlds apart. Twitter became X. Threads showed up overnight.

Gen Z

Welcome Software

SEPTEMBER 17, 2024

Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. The personalization revolution Personalization in banking isn’t just a trend—it’s a game-changer.

Gen Z

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.

Gen Z

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Neil Patel

SEPTEMBER 21, 2021

PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads.

Gen Z

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Profile Performance Report.

Finance

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. After the merger, TikTok’s active user base grew by almost 800%.

User-Generated

TechWyse

MARCH 28, 2023

Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. If an online user enters relevant keywords or phrases, your website is displayed on a search engine result page (SERP). Marketing Content to Gen Z? How does this work?

Gen Z

Buffer Marketing

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.

SEO

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z

Hubspot Marketing

SEPTEMBER 26, 2023

For Gen Z, meanwhile, social media came first for 46%. As a result, it’s worth sitting down with marketing, sales, and finance teams to create a budget. They can also take the form of more in-depth user sentiment surveys and social media analysis. Reading Reviews The more you know about what users want, the better.

Marketing Plan

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. Are we leaning into millennial cringe or Gen Z chaos? TikTok is one platform where users generally expect more informal tones from all accounts, professional or not. How do we feel about this? What do you think? 1, 2, or 3? Which one would you choose? A blessing or a curse? morningbrew.

Gen Z

Hubspot Marketing

APRIL 4, 2024

Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers

Spiralytics

MAY 9, 2024

Ads on Instagram Stories have the potential to reach over 500 million individuals , given that half a billion users tune into Instagram Stories every day. These photos and videos provide a glimpse into a brand or user’s daily lives. Quite impressive, isn’t it? The same goes for TikTok’s short, entertaining clips.

Digital Marketing

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Gather user-generated content? Leverage user-generated content.

Promotion

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content. Personalize More Touch Points.

User-Generated

Buffer Marketing

MAY 29, 2024

    Trending reels on Instagram offer a low-lift way to create content you know Instagram users are already enjoying (and put your own special spin on things, of course.)   Creator Megan Boni went viral after announcing she was looking for a man in finance (6”5, blue eyes, etc.,

Gen Z

Martech

JUNE 8, 2023

Its value has also generated an ongoing debate among email marketers. Generation Z consumers and men are more likely to take brands up on their opt-out offers. But most preference centers aren’t terribly user-friendly. Or does it end up doing what you tried not to do? Now, guess what the top opt-out events are.

Gen Z

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product

Power Digital Marketing

JANUARY 19, 2023

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men. 6> On Instagram?

Gen Z

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertisers

Kevin Indig

JULY 24, 2023

Source ) One example of the impact of Musk’s freedom of speech is the decline in active users. Over the course of 8 months, DAU (Daily Active Users) tanked by -17% and MAU (Monthly Active Users) by -13.5%. Rate limits damaged Twitter's organic traffic The Google partnership seems critical for new user acquisition.

Gen Z

Buffer Marketing

JANUARY 14, 2025

After analyzing over 5 million Instagram posts sent through Buffer to uncover the  best time to post on Instagram , we also discovered that Carousels generate far more engagement than both single-photo posts and reels! Right now,  GenZ is using TikTok as a search engine. Your audience swipes left to see the next slide.

Gen Z