article thumbnail

Intuit confirms acquisition of Mailchimp

Martech

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Intuit currently serves about 100 million customers worldwide; Mailchimp has 13 million global customers. Intuit expects to finance the acquisition through cash on hand and approximately $4.5

Finance 113
article thumbnail

The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Dig deeper: Does your company need a CDP?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How brands should react to market slowdowns

Martech

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.

Branding 119
article thumbnail

5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

While finances will rebound as the Covid-19 pandemic fades away, some trends are here to stay. Transparency will be just as important for local marketing as it is for national and global marketing. Becoming Transparent. The events of 2020 shook up the business world in more ways than one.

article thumbnail

Why Sales and Marketing Need Each Other

Duct Tape Marketing

This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on her own.

Finance 66
article thumbnail

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. If you’re in an industry like healthcare or finance, you may also need to include information surrounding lawful regulations.

PR 145
article thumbnail

What to do with your 2020 social strategy now

Sprout Social

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Retail 142