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Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Search Engine Land

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” ” Get the daily newsletter search marketers rely on.

Finance 107
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Google policy update will restrict consumer finance ad targeting

Search Engine Land

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 107
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Making data the foundation of your digital asset management system

Martech

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. The asset can also be categorized by a specific product line, or named with the product code. Image: Salt Flats.

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The Complete Guide to Project Management Basics

Hubspot Marketing

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.

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How to use AI and machine learning to boost marketing data management

Martech

One important area where AI and ML can be put to good use is in market data management. In this way, businesses can better understand all the data streaming in that relates to what’s being done in markets, including who is buying products and other important buying trends. “AI It gets piped in in streams , Kushner said.

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Marketing and Finance: A Match Made in Heaven!

Adobe Experience Cloud Blog

At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. I’m talking about the one, the only, the incredible and all-powerful, Finance department! Of all the departments!?

Finance 134
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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 101