The CMO Survey

MARCH 28, 2023

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance.

CMO 130

CMO Finance B2C Marketing 130

Customers.ai

JANUARY 2, 2025

How does segmentation improve trigger-based email marketing? Segmentation divides your audience into smaller groups based on criteria like purchase history, location, or engagement level. Combining segmentation with trigger-based emails ensures that your messages are hyper-targeted and relevant.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 118

Customer B2C Transform Retail 118

Hootsuite

JULY 21, 2022

You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). Let’s say in our example earlier, the finance department told us that for every $25 t-shirt we sell, we make $15 in profit. ” you’re thinking. “That can’t be right!”

Promotion 126

Promotion Finance Analytics User-Generated 126

Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. I just don’t know which half.”

User-Generated 123

User-Generated Finance Marketing Marketers 123

Search Engine Land

JULY 24, 2023

You’ve spent 10 years learning from experts in finance. INDUSTRY: Corporate finance TOPIC: Navigating Economic Uncertainty Write a minute-long advertisement script about a fitness app that tracks your progress and provides personalized workout routines. What marketing channels have the lowest ROI for the healthcare industry?

Content Marketing 91

Content Marketing Finance Marketing Marketers 91

Search Engine Land

FEBRUARY 28, 2023

It’s essential to have content ready for all departments, including finance, procurement, IT and more, to keep the deal moving and prevent any slowdowns. If you can't get dynamic values with OCT, consider setting up separate conversion actions for each funnel stage by market segment.

CRM 77

CRM Finance B2C Advertisers 77

DIY Marketers

JUNE 29, 2021

It gives you the opportunity to do an in-depth analysis of internal elements that affect your whole business, or you can apply it to specific aspects of your company, like your marketing, finances, or products. Which target markets or customer groups created the most sales? Which customers or market segments grew the most?

Market Segmentation 73

Market Segmentation Finance Price Target Market 73

Businesses Grow

FEBRUARY 6, 2023

Create instant social media posts One of my goals this year is to do a better job promoting my content by “atomizing it” into small chunks. Urban commuters – Electric bicycles offer a quicker, easier, and more eco-friendly mode of transportation for commuting to work or running errands.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Customers.ai

DECEMBER 5, 2024

The success of client segmentation is measured through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value (CLV). If segmented campaigns consistently outperform generic ones, your strategy is working. Whats the ideal number of segments for a business?

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Digital Marketer

SEPTEMBER 8, 2022

If your product is in a new category or you have a specific position you haven’t seen elsewhere, look for similar approaches in other market segments. For those of you with established brands looking to rekindle interest or gain new markets, slim down where you A/B test to ensure you’ve got reliable attribution.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Outline strategies for specific marketing segments.

Price 98

Price Finance Marketing Strategy Product 98

Martech

FEBRUARY 25, 2022

Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences. It has offices in more than 30 countries. Target customers.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

DIY Marketers

OCTOBER 20, 2022

Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks. We simply increased the number of our segments for clicks. Antreas Koutis , Administrative Manager, Financer. Every day, roughly 1.4m

Marketing 108

Marketing Marketers CRM Law 108