Remove Finance Remove Marketing Strategy Remove Millennials Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. The Social Book also includes some marketing ideas that you can implement for your next International Women’s Day campaign. Many of these brands target a digitally savvy, empowered generation–Gen Z. How does this work?

Gen Z 52
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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product 92
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. However, nearly 40% of U.S.

Shoppers 112
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Steal this strategy.

Promotion 142