Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 113

Shoppers Retail Finance User-Generated 113

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. These are all finance questions that have a big impact on the customer experience.

Customer 100

Customer CRM Millennials Finance 100

Neil Patel

FEBRUARY 3, 2021

CPCs are slightly cheaper on Facebook, but businesses in the finance and insurance space still pay an average of $377 for 100 clicks. You can’t afford to throw that sort of money away by reaching the wrong target market. Millennials or Zoomers? That’s a lot of money to spend on the wrong audience. Are they Baby Boomers or Gen X?

Target Market 142

Target Market Food User-Generated Marketing 142

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Using social media is important now more than ever.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 92

Product Real Estate User-Generated Fashion 92

Econsultancy

DECEMBER 6, 2021

After a huge rise in app downloads at the very start of the pandemic, and continued momentum since, it could also spell an interesting shift in future marketing strategy as social becomes more entertainment focused. A July 2021 report from SocialPubli, titled The State of TikTok Influencer Marketing 2021  indicates 53.7%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. Do you have a marketing team to work with?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. Are we leaning into millennial cringe or Gen Z chaos?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hootsuite

MARCH 2, 2020

Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. Make search engine optimization a part of your Pinterest strategy. Roughly 62% of GenZers and millennials would like to be able to search by image. Likewise, U.S. Pinterest usage statistics. Visual search is on the rise.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

MAY 29, 2023

Reset AI caption generator Social media marketers wear all the hats and do all the jobs. AI also can help brands uncover insights about their customers that can inform their marketing strategies. Arguably the most time-consuming of them all is copywriting. Will AI take over social media? No, AI will not take over social media.

User-Generated 72

User-Generated Copywriting Non-Profit Social Media Marketing 72

Use Insider

APRIL 17, 2023

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. And we get it; marketers are consistently tasked with spending less and delivering more.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Duct Tape Marketing

NOVEMBER 10, 2022

Laura Goldberg (01:50): It's evolved a lot and in fact I don't have any of the cred of of building my way up through marketing. I build, my early career was in finance and product and sort of operations slash general management. You know how I talk about marketing strategy strategy before tactics?

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Rock Content

MAY 8, 2016

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 71

Marketing Plan Content Marketing B2C Whitepaper 71

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Econsultancy

DECEMBER 13, 2021

FinTech marketers invested $3 billion on user acquisition in 2020. AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

DECEMBER 1, 2021

Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. UGC Continues to Rock.

Market Trends 144

Market Trends Content Marketing Millennials Influencer Marketing 144

Duct Tape Marketing

OCTOBER 4, 2017

Dorie Clark: Particularly if you want to crack the international market, answer these 88 questions, you’ll be good to go. John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially.

Millennials 34

Millennials Price Food Affiliate Marketing 34

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 105

Content Marketing User-Generated Marketing Marketers 105

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 103

Content Marketing Branding Health User-Generated 103

Content Marketing Institute

DECEMBER 13, 2017

Finance: McCormick beats Street 3Q forecasts. Reaching the curated news email’s millennial audience, JP Morgan Chase used creative, catchy wording, emojis, and fun headlines and taglines such as: You probably think this song is about you. Millennials communicate more through emojis and GIFS than words via @HarrisPoll @gifkeyboard.‏

Millennials 100

Millennials Whitepaper User-Generated Promotion 100

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins.

User-Generated 137

User-Generated CRM Marketing Marketers 137