Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

Product Marketing 112

Product Marketing Product Finance Marketing 112

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.)

Real Estate 145

Real Estate Price Advertising Advertisers 145

Digital Marketer

SEPTEMBER 8, 2022

If your product is in a new category or you have a specific position you haven’t seen elsewhere, look for similar approaches in other market segments. For those of you with established brands looking to rekindle interest or gain new markets, slim down where you A/B test to ensure you’ve got reliable attribution.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Do we go after a new market? Do we just make more products?

Real Estate 91

Real Estate Price Marketing Marketers 91

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Unbounce

MARCH 12, 2024

Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere. You can tap into markets you never dreamed of, reaching those who need what you’ve got, no matter where they are.

Product 59

Product eCommerce eBook Shipping 59

Litmus

DECEMBER 18, 2023

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.

Email Marketing 117

Email Marketing Transform Health Marketing 117