article thumbnail

How to boost marketing engagement with behavioral science triggers

Martech

A company selling patient financing systems to dentists used labeling in their lead generation campaign. Their target, dentists and dental office managers, typically already had a patient financing system. They sent this marketing message only to people whose current coverage amount placed them left of center on the graph.

Finance 126
article thumbnail

Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. In the last few years, many players in the space have attracted venture funding, while mergers and acquisition activity shows how email increasingly works together with other marketing technologies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. It’s the blood running through marketing’s veins. If you don’t have a data strategy in place, you need to create one—now.

Finance 134
article thumbnail

How a Common Content Strategy Unites Marketing’s Different Natures

Rock Content

In most cases, a solid and documented content strategy was even not requested and not in place. I have seen this happening with the clients I consult and work with, mostly large enterprises in the sectors of tech, finance, and energy. In fact, they share: Common business and marketing goals. Common buyer journey.

Energy 72
article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Acquire Digital Marketing and Technology Competencies. Build Relationships with IT and Finance. Go Multichannel. Create a Brand Identity.

article thumbnail

Three ways marketing leaders can build recession-proof CX strategies in 2023

Use Insider

You’ll save costs It also saves time for your finance team because they only have to invoice one provider rather than five, or six, or even more. This data consolidation allows clients to create a genuine 360-degree view of their customers—all in one place. No more logging into multiple tools or having to run multiple reports.

article thumbnail

The New Best Practices for Native Advertising on Editorial Sites

Moz

Editorial sites have the potential to serve native ads in a lot of different places. They eventually focused more on brand awareness by April, when a need for education and finance products took their place. Where and when consumers interact with native ads.