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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Social Media Course by HubSpot Academy.

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5 types of social media content that can accelerate business success

Sprout Social

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

While they both care about their finances and invest in things that can improve their careers -- like higher education. built up their own finances shortly after the Recession , which ended in late 2007. According to a recent study , millennials watch online videos for 2.4 Millennials in the U.S.

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Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

Martech

Business Goal: Generate a 25% increase in our personal finance app downloads in 2022. Ideally, you have an agile marketing team formed with a straight line to a stakeholder and business goals that need to be achieved, which makes it pretty easy to focus on a single Guidepoint at a time. Industry: Financial Services.

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Real Estate Marketing: A Complete Guide for Agencies & Realtors

Rock Content

Among other things, they’re looking for answers to important questions, researching financing options, and checking out the lay of the land regarding how to purchase property in the first place. Your digital marketing strategy is your opportunity to make sure your website is the one they land on when looking for answers and information.