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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

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The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

Hubspot Marketing

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 to 6 p.m.,

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

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