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How to Do Market Research: A Guide and Template

Hubspot Marketing

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

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10 Best B2C Marketing Strategies for 2023 and Beyond

Exposure Ninja

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” For example, expertise, convenience, or price.

PR 74
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How to Develop Brand Architecture

Hubspot Marketing

But it also increases the complexity because each brand has a distinct audience, brand identity, marketing strategy, and equity. While the master brand may be widely recognized, like the consumer goods company Unilever, it can also be behind the scenes, like the fast-food company Yum!

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

We'd go into our pantry, take out all the food, and set up a grocery store in our living room. You might be thinking, "What does this have to do with market share?". But how does that impact marketers? Below, let's review market share – what it is, how it's calculated, and why it's important. What is Market Share?

Law 119
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The Complete Guide to Online Customer Research

Neil Patel

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

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