Hubspot Marketing

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Product demo.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Hootsuite

JANUARY 10, 2023

Hootsuite can do so many social media marketing-specific things. As far as digital marketing platforms go, this one’s a banger. Hootsuite is beloved by over 16 million users, too, many of them solopreneurs, busy marketing managers, and content creators. That many social media marketing professionals can’t be wrong.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Content Marketing Institute

NOVEMBER 21, 2018

While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Congratulations!

Food 93

Food Entertainment User-Generated SEO 93

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Find an employee content marketing strategy that works for you.

Content Marketing 107

Content Marketing User-Generated Transform Marketing 107

Vertical Response

MARCH 22, 2024

Experts in various fields can create and sell online courses, tapping into a market projected to be worth $200 billion by 2024. Individuals can generate substantial income from creating and selling online courses, making money online. This is a testament to the power of monetizing knowledge.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Neil Patel

JANUARY 12, 2021

No matter how you feel about video, you can’t dispute how effective it is. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads.

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

DECEMBER 6, 2021

Because views , satisfied subscribers and video shares don’t happen by accident. Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Speaking of personal, note that three out of four YouTube users seek out content that’s “genuine, authentic and relatable.”

Management 127

Management Real Estate Food User-Generated 127

Sprout Social

DECEMBER 28, 2016

Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. Aside from being launched for a great cause, this campaign also benefited from tons of user generated content (UGC). The hashtag generated hundreds of thousands of Instagram posts and went viral.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111